Volume 5, Issue 1 (January, 2016) Online ISSN-2320-0073 11 Available online on www.abhinavjournal.com Published by: Abhinav Publication Abhinav International Monthly Refereed Journal of Research in Management & Technology REGRESSION MODELLING PREDICTING THE EFFECTIVENESS OF NUDGE A NEW MARKETING TOOLS OF MODERN TIMES IN CAR MARKETING FROM THE FACTORS IN SAME Manish Gupta 1 Research Scholar, Department of Management Studies, Pacific Academy of Higher Education and Research University, Udaipur, India Email: mgupta71@yahoo.com Dr. Nitin Joshi 2 Director, Department of Management Studies, Vidya Prasarak Mandal’s, Dr. V.N. Bedekar Institute of Management Studies, Thane, India Email: nmjosh@gmail.com ABSTRACT Nudge had been used in industry knowingly or unknowingly, to study same car marketing industry was chosen. The main issue resolved by Nudge is that it makes the user feel importance, remove confusions in decision making, makes features appear beneficial and useful in perception. Nudges are present everywhere product we use as being a part of product and choice architecture. The aim of study was to find Nudges in cars features, how it adds value perception in cars marketing and predict nudge effectiveness from factors in same. Keywords: Nudge; Cars; Look; Feel; Do Good Nudges INTRODUCTION Nudge Theory is a concept in behavioural science, political science and economics which argues that positive reinforcement and indirect suggestions to try to achieve non forced compliance can influence the motives, incentives and decision making of groups and individuals alike at least as effective if not more effective that direct instruction, legislation or enforcement. A nudge is a choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significant changing their economic incentives. To be counted as pure nudge, the intervention must be easy and cheap to avoid. (Richard Thaler and Cass Sunstein (2008)) The features on cars or on marketing tools are choices which act as Nudge ,Nudges remove the biases, makes decision making easier and act till the subtlety remains on same and competitors have not caught up in market. LITERATURE REVIEW Thaler and Sunstein (2008) explain that humans have biases and we blunder often in making decisions, have temptations, follow sometimes herd mentality. They have given examples of nudges in automobile field mainly in safety area, vehicle features, and vehicle and insurance choices. The short