International Journal of Research in Social Sciences Vol. 7 Issue 10, October 2017, ISSN: 2249-2496 Impact Factor: 7.081 Journal Homepage: http://www.ijmra.us , Email: editorijmie@gmail.com Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A 399 International Journal of Research in Social Sciences http://www.ijmra.us , Email: editorijmie@gmail.com Role of I, U and T Identity with Dynamic Nature of Identity Influential Factors in the world of New Media Mr.Alekha SachidanandaNayak * Abstract Every person who has his domicile in the territory of India and who is born in the territory of India is the citizen of India. Article 5 of Indian Constitution confirms the identity of an individual as an Indian or not. Similarly the physical body or sex chromosomes of an individual help to detect one’s gender identity. We identify a person as rich or poor, strong or weak by observing some specific criteria. An individual develops his or her identity based on own perception regarding himself and others opinion about that individual. But in reality, it is quite difficult to figure out 100% original identity of an individual by himself or by others. So identity can be of three types; first of all an identity which is given or accepted by a person by him/herself (which can be named as “I” identity), secondly identity of a person created on the basis of other’s perceptions (YOU Identity) and thirdly identity which is a true identity or complete identity of an individual (“T” for true identity). All these three types of identity are greatly influenced by both physical (like Geopolitical territory) and mental factors (like culture, ideology). These Identity influencing factors are having some limitations or boundary. The people who come under the boundary of identity influential factor that factors become the part of their identity. For example, people staying inside the territory of India become Indian Keywords: Identity, Communication, Identity influential factor (IIF), New Media. * Assistant professor,Department of Journalism and Mass Communication, BBD University, Lucknow (U.P.)