Journal of Consumer Marketing Consumer perceptions of product packaging Olga Ampuero, Natalia Vila, Article information: To cite this document: Olga Ampuero, Natalia Vila, (2006) "Consumer perceptions of product packaging", Journal of Consumer Marketing, Vol. 23 Issue: 2, pp.100-112, https://doi.org/10.1108/07363760610655032 Permanent link to this document: https://doi.org/10.1108/07363760610655032 Downloaded on: 01 October 2017, At: 07:26 (PT) References: this document contains references to 30 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 61816 times since 2006* Users who downloaded this article also downloaded: (2000),"A multi-method investigation of consumer motivations in impulse buying behavior", Journal of Consumer Marketing, Vol. 17 Iss 5 pp. 403-426 <a href="https://doi.org/10.1108/07363760010341045">https://doi.org/10.1108/07363760010341045</a> (1997),"The influence of firm behavior on purchase intention: do consumers really care about business ethics?", Journal of Consumer Marketing, Vol. 14 Iss 6 pp. 421-432 <a href="https://doi.org/10.1108/07363769710185999">https:// doi.org/10.1108/07363769710185999</a> Access to this document was granted through an Emerald subscription provided by All users group For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 j ournals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by 36.79.171.117 At 07:26 01 October 2017 (PT)