978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 2016 International Conference on Information Management and Technology (ICIMTech) Page 130 Is Social Media Used as Social Activities or Academic Activities ? (Study for College Student’s Subject in Information Technology) Surjandy, Julisar School of Information System Bina Nusantara University Jakarta, Indonesia Surjandy@binus.ac.id, julisar@binus.ac.id Abstract—recently most college students use social media such as Facebook, WhatsApp, LINE, and YouTube every day as social interaction media. This research will show the common use of social media of college students for academic- related purposes. Social media have a good effect on self and performance students. A questionnaire survey was self-administered directly to students and quantitative descriptive and explanatory methodology use for this research. The results showed that college student intensively uses social media for social activities and also for academic relate activities. The development of social media will make significantly better study learning process college student. Keywords—Social Media; Learning tool; Distance Learning I. INTRODUCTION Many social media site and also services are very popular among college students. Study early about social media use for senior high school teachers and the students, they are willing to use social media for education purpose, and they also believe social media will enhance their educational knowledge and experiences, but in practice is low indication; in the meantime, that they use social media is only for socialization[1]. The same result as in other the research on potential use of social media for higher education. Specific attention on the use of tools such as Wikis, Blogs, YouTube and Facebook or Twitter as social network sites [3][10][17]. Another positive report for several studies have affordances for teaching and learning [5][11][15], intention to use of social media in higher education would reconnect academic institutions for new generations of students [12]. Social media can be used to enhance the teaching and learning [19] and have a great value for academic related purposes, particularly as teaching and learning tool [8], social media appear as very helpful tools to help the student to achieve better academic performance [2]. Regardless of learning styles on how to use social media the result of using social media as learning tools have a significant effect on college student [4]. This paper will show how college students use social media such as Facebook, WhatsApp, LINE, and YouTube for social activities and academic activities. Do college students use social media for social interactions or for academic activities? Quantitative descriptive and explanatory methodology use by disseminating 36 questionnaires to 119 directly to college students. And the result show that college students do not intensively use all social media, only certain social media have chosen for social activities and academic relate activities but the result showed positive value of LINE application. II. CURRENT SOCIAL MEDIA TOOLS Fig.1 Facebook Statistic first quarter monthly active user 2016, Source [23]