International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395 -0056
Volume: 03 Issue: 03 | Mar-2016 www.irjet.net p-ISSN: 2395-0072
© 2016, IRJET | Impact Factor value: 4.45 | ISO 9001:2008 Certified Journal | Page 1
Study of Factors Affecting Customer Satisfaction for Residential Flats in
Surat and Ahmedabad city in Gujarat Region of India
Rathod Piyush
1
, Dr.Rajiv Bhatt
2
,Dr. Jayesh Pitroda
3
1
Student of final year M.E. & Construction Engineering & Management & B.V.M. Engineering College, Vallabh
Vidyanagar, Gujarat, India, piyush99116@gmail.com
2
HOD, Associate Professor, Civil Engineering Department, A.D. Patel Institute of Technology (ADIT), New Vallabh
Vidyanagar, Gujarat, rajiv7967@gmail.com
3
Assistant Professor, Civil Engineering Department, BVM Engineering College, Vallabh Vidyanagar, Gujarat,
jayesh.pitroda@bvmengineering.ac.in
Abstract - Customer satisfaction is very essential for
construction industry for Residential projects. In India, real
estate sector is passing through tough period. Construction
industry needs to understand the needs of residents to
continuously improve their products. This paper focuses on
analysis of satisfaction factors of customers of Residential
flats in cities like Surat and Ahmedabad Gujarat region of
India. A customer may be defined as the owner of the project
and the one that needs the constructed facility. In simple
terms, the customer is the buyer of the product or service.
Various factors affecting customer service satisfaction, It
was found that flat owners in these unsatisfied with the
facilities. We find the satisfaction and un satisfaction factor
from Flat owner.
Keywords: Customer satisfaction, Residential flats, RII.
1.INTRIDUCTION
Customer satisfaction is an important factor in the
development of the construction process and customer
relationship. As construction companies face-increasing
competition, greater attention continues to be placed on
customer relationships and satisfied customers. Customer
satisfaction enables construction companies to
differentiate themselves from their competitors and create
sustainable advantage. The primary purpose of buildings is
to provide occupants with conducive, safe, comfortable,
healthy and secured indoor environment to carry out
different kinds of activities ranging from work, study,
leisure and family life to social interactions. In order to
achieve this purpose, buildings are designed, planned,
constructed and managed based on standards and
specifications established by governments, professionals
and experts, who are supposed to have adequate
knowledge of user’s needs and expectations. Customer
satisfaction has become one of the issues for construction
companies in their efforts to improve quality in the
competitive market place. It can be seen as either a goal or
a measurement tool in the development of construction
quality. It is also apparent that high customer satisfaction
leads to the strengthening of the relationship between a
customer and a company, and this deep sense of
collaboration has been found to be profitable. Satisfaction
studies cut across a wide range of disciplines in the
management and social sciences as well as the built
environment. enerally speaking, satisfaction is a subjective
evaluation of the performance of products or services in
meeting the needs and expectations of users or customers.
It compares the benefits or values users or customers
derive to that expected when a product or service is
consumed. In a nutshell, satisfaction is a measure of the
difference between the actual and expected performance
of products or services in meeting users’ needs and
expectations from the users’ or consumers’ perspective
during or after a consumption experience. Buildings like
any other products are designed and constructed with lots
of expectations by clients, professionals, users and the
community. To clients, buildings require huge capital
investment and are expected to bring returns on
investment, while to professionals (e.g. architects, builders
and engineers) buildings are products of their creativity
and imaginative thinking. On the part of users and
community, one crucial expectation is that buildings will
meet their needs and aspirations by supporting their daily
activities and ultimately improve the aesthetic quality of
the built environment. The objective of this paper is to
examine and deepen the understanding of customer
satisfaction factors in the construction projects in Surat
and Ahmedabad city.