PERUBAHAN SOSIAL BUDAYA MASYARAKAT TEMBUNG Murni Eva Marlina ABSTRACT In fulfilling necessary of life, the human developing a cultural. Develop it as a cultural influence one another, or rather the renewal that comes from the society itself. Keyboard is a kind of electronic musical instrument that uses advanced technology, shaped board with various types of musical sound. Before the entry the keyboard, Tembung society was used a tape recorder, but along with the times about the 1990`s, the keyboard in socially acceptable in Tembung. With the receipt of the keyboard, then the Tembung`s society has socio-culutral changes affecting the norms, values, and social groups. For example, in terms of behavior, patterns of dress, and manners imitating westernized. In this case the using of the keyboard also has the added value or prestige in the society, so they raced using keyboard. So this situation in general make Tembung`s society behave accept and agree to the inclusion of a keyboard. As evidenced by its use in various activities without experiencing barries. --------------- KeyWord: Keyboard socio-culutral behavior patterns of dress manners imitating prestige. I. PENDAHULUAN 1. Latar Belakang Masalah Manusia adalah makhluk yang berbudaya yang selalu menginginkan perkembangan peradabannya. Perkembangan ini mencakup wujud maupun isi kebudayaan. Wujud budaya mengikuti pendapat Honigman (1059:11-12) terdiri dari gagasan (ideas), kegiatan (activities), dan benda (artifacts). Selanjutnya isi kebudayaan disebut dengan tujuh unsur kebudayaan universal Koentjaraningrat, (1985) yang terdiri dari : 1. Sistem Religi dan Upacara Keagamaan 2. Sistem dan Organisasi Masyarakat 3. Sistem Pengetahuan 4. Bahasa 5. Kesenian 6. Sistem Mata Pencaharian Hidup 1