Humanities and Social Sciences Review, CD-ROM. ISSN: 2165-6258 :: 1(4):187–200 (2012) Copyright c  2012 by UniversityPublications.net THE IMPACT OF (MIS) ANCHORING IN CREATING A DIFFERENCE IN/DIFFERENT MEANING(S) Yasser K. R. Aman Minia University, Egypt. (Mis)anchoring is based on the claim that there may be a difference between the intention (stimulus) of the speaker/writer and that of the listener/reader. Both may refer to the same thing/concept but each reference retains a distinct situational meaning (response). Such a difference creates a double meaning which perceived by the reader who, in a way or another, builds up his own interpretation blended from both intentions he reads, or from the one intention that strikes a chord in him or finds an immediate anchor in his memory. As for the listener, his response, whether it is a state of anchoring or misanchoring, depends upon what his memory prioritizes as the best fit for the situation. Accordingly, incidents of everyday life, a movie or of a literary work may take an unexpected turn which produces different interpretation than the one intended. Taking NLP anchoring as a starting point prepares for and later creates a paradigm for measuring the richness and profitability of memories on which mis/anchoring is based. By discussing different literary works, movies and daily life events, using mis/anchoring as a reading mechanism, one concludes that a difference in/different meaning(s) can be crystallized in order to reach a better understanding of works under analysis. Keywords: NLP anchoring, Situational (mis)anchoring, Misunderstanding, Literary works, Movies. Introduction NLP Anchoring and Accidental/Situational Mis/Anchoring NLP anchoring can simply be diagramed as follows: Stimulus memory recall anchoring state change. Accidental/situational anchoring can similarly be diagramed: Stimulus memory recall mis/anchoring state change. The meaning of many works is reinforced, developed and interpreted by (mis)anchoring which associates a strong mental or emotional state to a stimulus. Intuitive judgment is part of the anchoring process and the context plays an important role in making the meaning clear. Depending on the context, the word BANK will be interpreted as referring to money or to a river but not simultaneously to both, and the ambiguity is likely to be 187