Garant, M.(ed.) 2010 Current trends in translation teaching and learning, Vol. 3. Helsinki: University of Helsinki Press. 3-33. Translating is a service and service business, too – building up Dzbusiness know howdz in translating studies Leena Aarikka-Stenroos Turku School of Economics, Turku, Finland Abstract The aim of this article is to profile translating as a professional service, and to bring a business and marketing approach to translating. Because translator students will be a part of the language business in their real work life, this article aims to create an understanding of how translation services are produced, marketed and bought as a service business. Services are mostly invisible, heterogeneous and process-based, and these, besides other characteristics of services, cause a number of problems, both for the service provider and the customer. Therefore, translating students who will provide translation services need to gain business knowledge on their expert industry. The focus of this paper is not linguistic, but instead it considers translating as business, with the main theory being grounded in marketing of services. This paper is based on qualitative interview research among translation agencies and their customers. It also gives some practical suggestions for enhancing the business aspect and know-how in translation teaching.