Survey on General Attitude of College Students of Ahmadabad towards Consequences and Impact of Television Advertising Sarvesh Soni Assistant Professor, Faculty of Management, SSESGI, Rajpur- Kadi, Mehsana Residential Address: 9, Sarita park, Part-2, Opp Gajanand Society, Vatva Railway Colony Road, Vatva Ahmedabad-382445 E-mail: sarveshsoni@rocketmail.com , Tel: +91-9173955831 Falguni Prajapati Assistant Professor, Faculty of Management, SSESGI, Rajpur, Kadi, Mehsana Residential Address: 26,Ashirwad society,radhanpur Road , Mehsana-2 E-mail: falguniprajapati.mba@gmail.com , Tel: +91-7801969616 Priya Shukla Assistant Professor, Faculty of Management, SSESGI, Rajpur- Kadi, Mehsana Residential Address: 2, Samarth Tower Near Sardar Baug Opp Water Tank Vardhamannagar, Kalol-382721 E-mail: priyashukla_21@yahoo.com , Tel: +91-9979647981 ABSTRACT The Purpose of this research study was to examine the consequences that television advertising has upon the attitude of college students of Ahmadabad towards television advertising. The data was collected conveniently from 104 college students including both genders. The respondents from Ahmadabad were asked to answer a self administered questionnaire. The descriptive, correlation and regression analysis tools were used to analysis the data. The result revealed that the television advertising in Ahmadabad has significant but