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Women's Studies International Forum
journal homepage: www.elsevier.com/locate/wsif
Gender-based harassment in cyberspace. The case of Pikara magazine
Alberto Jonay Rodríguez-Darias
a
, Laura Aguilera-Ávila
b,⁎
a
Institute of Political and Social Sciences, University of La Laguna and National Distance Education University (UNED), Camino de la Hornera s/n, Campus de Guajara,
38205 La Laguna, Tenerife, Spain
b
Social Work and Social Services area, University of La Laguna, Camino de la Hornera s/n, Campus de Guajara, 38205 La Laguna, Tenerife, Spain
ARTICLE INFO
Keywords:
Gender-based violence
Harassment
Internet
Social work
ABSTRACT
The internet has brought about a radical change in the way people communicate and relate to each other.
Widespread use of this new system of communication has resulted in a shift in conventional attitudes in human
relations. Some of its features are anonymity, virality or disinhibition, which in turn determine norms of in-
teraction. This paper offers an analysis of gender-based harassment on the internet, using the case of Pikara
Magazine (a Spanish feminist electronic magazine). The comments posted on this online magazine during 2015
have been analysed from a qualitative perspective (using grounded theory methodology), focusing on dis-
covering the major discursive categories related to harassment behaviours, as well as the different strategies of
response and resistance. The categories identified make up a system to be contrasted on future analysis. Finally,
different ways of tackling this phenomenon through the social work discipline are also considered.
1. Introduction
With the arrival of the internet, and especially the Web 2.0, some
aspects of our daily routine have undergone significant changes. Social
environments and establishments such as the organisation of work, the
education system, our way of interacting, the media, political cam-
paigning, artistic activity or urban development have been significantly
impacted, giving rise to new challenges in areas of social intervention.
These online interaction environments, as digital public spheres,
have become a new arena in which to develop human relations under
old and new codes and norms. Social issues that have already been
widely researched have taken new forms, resulting in different oper-
ating rules, features and repercussions from those studied in traditional
social interaction environments (offline).
The advance of gender-based violence into the digital world has
become a significant problem (Barak, 2005; Buelga, Cava, & Musitu,
2010; Kowalski & Limber, 2007; Marwick & Miller, 2014). In fact, the
level of prevalence is higher than in offline forms, as around “73% of
women have already been exposed to or have experience some form of
online violence” (United Nations, 2015, p. 3). Gender-based harassment
is one of these forms of violence. It can be widely defined as the use of
online aggression, and includes attacks, negative comments, mockery
and sexual references, to which women are subjected when they pub-
lish online content simply because of their gender.
This paper analyses the different types of harassment found on the
comments section of Spanish website Pikara Magazine from a feminist
perspective. Although this case study is specific to Spain, similar cases
have been analysed in other parts of the world, such as Twitter threads
in Turkey (Demirhan & Çakir-Demirhan, 2015), United Kingdom
(Hardaker & McGlashan, 2016), United States and Australia (Megarry,
2014). The problem remains difficult to quantify due to a number or
reasons, such as the scarce acknowledgement of the issue, its natur-
alisation, and its relatively recent and ongoing development. It is
therefore almost impossible to compare the number of people affected
by it in different countries. The comments were examined using
grounded theory methodology in order to create a discursive categories
system that comprises the diversity of expressions of harassment. This
research paper also points to the view that social work is a discipline
that can both empower women in the digital world and continue to
raise awareness and move towards equality.
2. Gender-based harassment in cyberspace
In the early 2000s, the expansion of the online world was hailed as a
catalyst for the development of democracy, equality (Ferdinand, 2000)
and women's empowerment by enabling access to information and so-
cial support (Finn & Banach, 2000). Therefore, online interaction en-
vironments have been introduced as spaces in which stigmatized or
socially rejected individuals and groups can freely participate and ex-
press their opinions (Bargh & McKenna, 2004). Furthermore, it has been
argued that social movements such as feminism have the potential to
exert more influence and reach a higher level of interaction using new
http://dx.doi.org/10.1016/j.wsif.2017.10.004
Received 14 March 2017; Received in revised form 28 September 2017; Accepted 13 October 2017
⁎
Corresponding author.
E-mail address: laguiler@ull.edu.es (L. Aguilera-Ávila).
Women's Studies International Forum xxx (xxxx) xxx–xxx
0277-5395/ © 2017 Published by Elsevier Ltd.
Please cite this article as: Darias, A.J.R., Women's Studies International Forum (2017), http://dx.doi.org/10.1016/j.wsif.2017.10.004