International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395 -0056 Volume: 02 Issue: 09 | Dec-2015 www.irjet.net p-ISSN: 2395-0072 © 2015, IRJET ISO 9001:2008 Certified Journal Page 542 Impact of The control of the port passage on its attractiveness: Case of the port of Agadir O. Z. Ouariti 1 , A. Elmenssouri 2 , H.M. Hamri 3 1 ERETTLOG, National School of Business and Management, Université Ibn Zohr, Agadir Morocco 2 ERETTLOG, National School of Business and Management, Université Ibn Zohr, Agadir Morocco 3 ERETTLOG, National School of Business and Management, Université Ibn Zohr, Agadir Morocco ---------------------------------------------------------------------***--------------------------------------------------------------------- Abstract – In the context of globalization of the exchanges, the flows acceleration, the pressures increase more and more to improve the performance of the port logistics chain in the export. The link port passage is not only considered asentry and exit point but also a place including a number of public and private stakeholders; requiring a good management of the effective processes, the organization of the bilateral and multilateral relations and the preservation of the quality and the healthiness of exported products while assuring the attractiveness port. In this perspective, this article aims firstly to identify the criteria of choice of ports the most quoted in the literature, then the treaties with the main stakeholders and actors of the Agadir port in order to classify them according to their importance and by major process components port logistics. Key Words: Port attractiveness, port, shipping, port logistics. 1. INTRODUCTION: In an unstable and unpredictable environment, characterized by the globalization of markets and competition; the sea transport will continue to develop and its actors have to improve their competitiveness and be capable of valuing and of mobilizing all resources and skills according to needs at the end to move closer between the services offered by the actors and the requirements imposed by the applicants [1 , 2]. Indeed, the logistics grafting that transverse function plays a determining role, based on three main levers: the logistic reliability, the logistic efficiency and the logistic suppleness, for the improvement of the logistic performance of all the chain generally, and the harbour supply chain in particular [3]. This logistic performance leads to the differentiation in terms of cost, quality and deadlines; what establishes a competitive advantage to the actors and especially in a domain where the participants are multiple and the interests in several cases are divergent; such as ports [4]. Port of Agadir subdued, in the constraints of seasonality and the massifs of influxes of the perishable products in period of citrus fruits and scoops, it faces difficulties of organization and flow of flux characterized agro-exporters the peer of the irregularities, which impose in the port of counter performances at the level quality of residual and especially on export of plan of the fruits and vegetables. Of this fact; management of the main processes (stopover of the ship, chain of cold and information system) which cross chains the harbour logistics; constituent let us mesh of a sensibility significant of any chain the logistics.[5] The link harbour passage is not only considered a point of entrance and exit, but also a place grouping a number of participants public and deprived; requiring a good management of the effective processes, the organization of the bilateral and multilateral relations and the preservation of the quality and the healthiness of exported products while assuring the adaptability of the service offered to the expected service. The delay indicated by the various actors and the participants in the harbour supply chain and specially on the plans, the management of the information and the control of the temperature managed both at the level of transport and at the level of storing; is generally translated in terms of cost of harbour passage; by representing an important percentage of the cost price of the exported