Choudhary, Jadoun and Rao 486 e t International Journal on Emerging Technologies (Special Issue NCETST-2017) 8(1): 486-494(2017) (Published by Research Trend, Website: www.researchtrend.net) ISSN No. (Print) : 0975-8364 ISSN No. (Online) : 2249-3255 Study about the Supply Chain, Flexibility and bullwhip effect on SCM in small-scale Industry Sushil Kumar Choudhary 1 R.S Jadoun 2 and Dinesh Kumar Rao 3 1 Research Scholar, Industrial & Production Engineering, College of Technology, G.B. Pant University of Agriculture & Technology Pantnagar-263145, INDIA 2 Professor, Industrial & Production Engineering, College of Technology, G.B. Pant University of Agriculture & Technology Pantnagar-263145, INDIA 3 Associate professor, Mechanical Engineering, Amrapali Group of Institutes, Kaladhungi Road, Haldwani - 263139, Distt.-Nainital (Uttarakhand) INDIA ABSTRACT: The purpose of this work is to study, bullwhip effect on supply chain management and discuss the develop a conceptual model on the potential barriers in the implementation of supply chain flexibility in small-scale industries. The model suggests that supply chain flexibility can be researched using a three-tier approach: identification of risks, identification of potential barriers emerging from these risks, identification of bridges to these barriers. The proposed is based on the view of problems of small-scale industries as well as the limited research on supply chain flexibility. The studies indicated that the three main barriers to flexibility in supply chains are improper integration between systems, Supply Chain Function cost and quickening pace of product innovation. Some ways to overcome these barriers and act as bridges are also summarized. The field of study of supply chain flexibility presents numerous options for fresh research work. Keywords: Supply chain management, Flexibility, Potential Barriers and Bridges, Bullwhip Effect, Push and pull view of SCM. I. INTRODUCTION The supply chain management is used to describe the management of material suppliers, Production facilities, distribution service and customers link together through the forward flow of information and backward flow of materials. Supply chain management (SCM) is the management of the flow of goods and services. SCM is a global network used to delivered product and services from raw material to customers. Supply chain management are consists of supplier, Raw material, Producer or manufacturer, distributor, retailer and customers. Key benefits of supply chain management (SCM) are given in the below: 1. Lower inventories 2. Higher productivity 3. Shorter lead-time 4. Improve the responsiveness 5. Create the customer loyalty 6. Improve the service level 7. Customer expectation increase day-by-day A. Types of Flow in Supply Chain Management In the supply chain, there are four types of flow from the supplier to the end customer in the chain Fig. 1. Supply chain management. Fig. 2. Goal of Supply chain Management.