University of Massachusets Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2017 tra International Conference Discerning Diferences in Cross-border Shopping Occasions Michael S. Mulvey University of Otawa, mulvey@uotawa.ca Michael Lever University of Guelph, lever@uoguelph.ca Follow this and additional works at: htp://scholarworks.umass.edu/tra his Event is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Tourism Travel and Research Association: Advancing Tourism Research Globally by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact scholarworks@library.umass.edu. Mulvey, Michael S. and Lever, Michael, "Discerning Diferences in Cross-border Shopping Occasions" (2017). Tourism Travel and Research Association: Advancing Tourism Research Globally. 3. htp://scholarworks.umass.edu/tra/2017/Qual_Research_Papers/3