REVIEWED BY Cristina Ponte In this book, Zelizer runs through the history of Journalism and tells how it has come to expand its agenda and methodologies. For a long time, the study of journalism was centered on the so-called hard news. For a broader research agenda, more views are necessary than those of sociological investigation, which is now more present. In the first chapter, Zelizer confronts the journalists´ “interpretative community” and the “interpretative community” of the academicians that study journalism, noting the clash between the two. Academic research has been molded by social sciences and this gives rise to reservations on the part of journalists and professors of journalism, who consider the social sciences´ theoretical contributions as problematic for the training of professional journalists. Journalists and academicians speak of journalism based on different attributes: to the sixth sense and professional work that mirrors and serves society, as journalists tend to express it, the academicians oppose attention to the profession, to the institution, to the text, to the practices. The following chapters present contributions of Sociology, History, Literary Studies, Political Science and Cultural Studies. The genealogy of each one of these lenses, their unavoidable concepts and authors, their potential, their transformations and their limits are traced. In the United States, the first sociological investigations, starting from the 1940s, involved processes of information control, in the occupational component, in the normative perspectives and in the research of effects. Starting with the end of the 1960s, the study began to focus on organizational constraints. Ethnographic works by Tuchman, Gans and Fishman, among others, became subjects of unavoidable reference. These editorial studies are not indifferent, however, neither to the passage of time nor in their common structure, the attention paid Taking Journalism Seriously: News and the Academy BOOK REVIEW B. Z ELIZER Thousand Oaks: Sage, 2004.