(ISBN) - 978-81-928926-3-4 Page | 1 www.semsindia.org HANDBOOK OF MANAGEMENT, TECHNOLOGY AND SOCIAL SCIENCES RESEARCH PAPERS PRESENTED AT INTERNATIONAL CONFERENCE ON CONTEMPORARY CHALLENGES IN MANAGEMENT, TECHNOLOGY & SOCIAL SCIENCES AT MGIMT, LUCKNOW ON APRIL 05-06, 2014 Edited By Dr. S.Pandey Prof. Jain Singh Organized by Society of Engineering and Management Sciences In collaboration of M.G. Institute of Management & Technology