Rajiv Sharma, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Impact Factor: 6.452, Volume 07 Issue 05, May 2017, Page 47-50 http://indusedu.org Page 47 This work is licensed under a Creative Commons Attribution 4.0 International License E-Commerce in India Rajiv Sharma (Asst Professor, A.S. College, Khanna, Punjab, India) Abstract: E-commerce is definitely one of the business options that one will have to explore in the future. Ecommerce is said to bring about paradigm shift in the world for trading. Prediction e- commerce is showing tremendous business growth in our country. Backed by increased online user base & mobile phone presentation, Indian e- commerce has seen impressive growth in the last few years. Considering India’s demographic dividend & rising internet accessibility, the sector is slated to scale greater heights. Although, India’s overall retail opportunity is substantial, the sector is beset with some serious challenges. The present study has been undertaken to describe the present status & future growth of e-commerce in India. Analyze the present trends of e-commerce in India & examine the challenges & opportunities of e- commerce in India. Keywords: E-commerce, Online retail, Increasing internet users, Electronic fund transfer. Introduction E-commerce stands for electronic commerce. It means dealing in goods & services through the electronic media & internet. The rapid growth of e- commerce in India is being driven by greater customer choice & improved convenience with the help of internet the vendor or merchant who sells products or services directly to the customer from the portal using a shopping basket system or digital cart & allows payment trough debit card, credit card or electronic fund transfer payments. In the present scenario e-commerce market & its space is increasing in demand as well as an impressive display or range of a particular type of services. E- commerce is already appearing in all areas of business, customer services, new product development & design. E-commerce business is growing in India because of wide range of product with minimum price wide range of suppliers & customers internet. In this modern era every business units want to join online business because increasing ratio of internet users in India. E- commerce in India is still in growing stage but it offers considerable opportunity. Definition: The buying & selling of products & services by businesses & customers through on electronic medium, without using any paper documents. E-commerce is widely considered the buying & selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e- commerce. E-commerce is subdivided into three- categories: business to business or B 2 B (Cisco), business to consumer or B 2 C (Amazon) & Consumer to consumer C 2 C (eBay). ECOMMERCE in India: There are some essential factors which will significantly contribute to the boom of e-commerce industry in India i.e. Legal requirement of generating invoices for online transactions, multiple payment option, replacement guarantee, quick service, the product quality and dedicated 24/7 customer care centre should be there. E- commerce also provides various types of opportunities for retailers, wholesalers/distributors, producers and also people. A. Services for Producers Producers can take advantage of ecommerce by linking themselves with online, by giving better information about their product to the other links in the business chain and by having brand identity. Producers can sell their goods directly to the consumers and retailers. Providers has easy potential for communication and they can no longer rely on the customer to be forced to communicate with them by sending leaflets or through advertisements. B. Services for whole Distributor Wholesalers can take advantage of ecommerce who is capable of establishing contractors with reputed producers and linking their business with the on-line. Ecommerce decreases the cost of creating, processing, distributing, storing and retrieving information by digitizing the process. C. Services for People