Advances In Global Business Research Vol. 13, No. 1 ISSN: 1549-9332 2186 ANALYSIS OF TRAVELOKA.COM WEBSITE QUALITY WITH IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD Mahir Pradana, Telkom University, Indonesia Danny Setyawan, Telkom University Indonesia Abstract At this time, the usefulness of a separate website to be excellent for companies in marketing their products. So that makes the proliferation of e-commerce website in Indonesia. One of the websites that follow this trend is traveloka.com. Websites traveloka.com give a service system new the website other e-commerce. This study aimed to describe the level of quality traveloka.com based on the judgment of the actual quality and perceived quality of the ideal. This research is quantitative descriptive WebQual dimensions namely usability, information quality, and service interaction is assessed based on the perspective of the level of performance and the level of importance. Respondents were examined in this study amounted to 100 users using incidental sampling technique. From this study showed that overall there is value gaps (gap) is negative between the actual quality (performance) and ideal quality (importance) of (-0.27). Value gap is greatest dimension of service interaction with the value (-0.42). Based on it can be concluded that the quality of actual felt could not met the ideal desirable website users traveloka.com especially of attributes quality associated with service interaction in website. An improvement priority of them are view that draws, website the inexperience positive when using, information in the proper format and having a good reputation. Keywords: Website quality, e-commerce, Importance Performance Analysis, digital business Background In the information age of today, the need for computer-based information system is increasingly important, with globalization and free trade are happening around the world. The success of computer-based information system is strongly supported by the infrastructure and facilities are sufficient. The use of information technology in everyday life and the world of business in the community were very widespread. The computer- based information systems can provide a competitive advantage, so as to give high priority to a business enterprise. Online business has now penetrated into various groups, one of the online businesses are constantly being developed today is developing a website. At this time, the website must be one that is owned by a company. In addition, many strategic benefits of which are owned website as a means of providing information, promotion and communication with customers. In this case the website has served as part of the customer relationship. Therefore, companies must be able to present a website that professionalism and quality. One of the companies that follow this trend is Traveloka with the launch of their online business such as web site addresses Traveloka.com air. Previously the company was founded in 2012 by Ferry Unardi, Deniarto Kusuma, and Albert. At the beginning of the concept, Traveloka serves as a search engine to compare airfares from various other sites. In mid-2013 Traveloka then turned into air ticket reservation site. Users can make a booking on the official website. In addition, hotel booking services already available on the site Traveloka in July 2014. Previously there was no outcome measurement study on the quality of traveloka.com website. Research on quality levels can be used as a reference for improving the