International Journal of Environmental & Agriculture Research (IJOEAR) ISSN:[2454-1850] [Vol-3, Issue-12, December- 2017] Page | 53 Analysis of Marketing Efficiency of Beef Cattle on “Tirto Sari” Livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan Riansyah Comdeca Surya Pratama 1 , Koesnoto Supranianondo 2 1 Student, Veterinary Agribusiness (Postgraduate Program), Universitas Airlangga, INDONESIA 2 Department of Animal Husbandry, Faculty of Veterinary Medicine, Universitas Airlangga Abstract— The purpose of this study is to find out the marketing efficiency of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan. The result of this study indicates that there are four varieties in terms of beef cattle marketing on “Tirto Sari” li vestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan: direct marketing of marketing type I, intermediate marketing of marketing type II and III and long-processed marketing of marketing type IV. The marketing agencies involved in the marketing process of beef cattle are livestock, small-sized enterprises, wholesalers, final consumers or slaughterhouse. The result of marketing efficiency calculation shows that each marketing type of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara is considered to be efficient, ranging from 0 – 33%. After the calculation of marketing margin and farmer’s share, the most efficient marketing type is marketing type I (direct marketing), showing lowest value of marketing margin and highest value of farmer’s share. It is, then, followed by marketing type II (intermediate marketing), marketing type III (intermediate marketing), and marketing type IV (long-processed marketing). Keywords— Marketing Efficiency, Beef Cattle, Kutai Kartanegara. I. INTRODUCTION An increasing demand in terms of beef cattle in East Kalimantan as a source of meat occurs every year; however, it is not supported by the increase in cattle population meaning that the need for meat and cattle in East Kalimantan is hardly met. In 2014, East Kalimantan supplied 59,216 cows from East Java, South Sulawesi, Central Sulawesi, Bali, and West Nusa Tenggara (East Kalimantan Livestock Service, 2015). Establishing an efficient marketing system is most likely to benefit farmers and consumers; one of which is through establishing a direct marketing. The sequence of marketing determines the value of marketing margin, the profit of farmer’s share and the profit to be obtained; starting there it is possible to analyze the marketing efficiency (Soekartawi, 1997). The purpose of livestock development is neither to increase the number demand by expanding the market nor to increase the purchasing power, but the main purpose is to increase the income of farmers (Saragih, 2000). District of Kutai Kartanegara constitutes the district with most cattle population in East Kalimantan of 26,198 cows and contributes to supply the meat for the community; at the same time, it is also required to provide beef cattle for cattle farmers outside the district, so that establishing efficient marketing system is considered to be imperative (East Kalimantan Livestock Service, 2015). By 2016, the number of livestock farming groups of beef cattle in the district of Kutai Kertanegara is 211 groups, spread across the district and divided in 7 areas of livestock. There has been no study in terms of analyzing the marketing efficiency of beef cattle in the District of Kutai Kartanegara (District Kutai Kartanegara Livestock and Animal Health Service, 2016). Of the description above, this study is essential in order to determine and analyze the marketing efficiency of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan.