New Trends and Issues Proceedings on Humanities and Social Sciences Volume 4, Issue 11, (2017) 205-213 ISSN : 2547-881 www.prosoc.eu Selected Paper of 6th World Conference on Design and Arts (WCDA 2017), 29 June–01 July 2017, University of Zagreb, Zagreb – Croatia Emotive Form Design Ana Filomena Curralo a* , Institute Polytechnic of Viana do Castelo, Praca General Barbosa, 4900-347 Viana do Castelo, Portekiz. Suggested Citation: Curralo, A. F. (2017). Emotive form design. New Trends and Issues Proceedings on Humanities and Social Sciences. [Online]. 4(11), 205-213. Available from: www.prosoc.eu Selection and peer review under ƌespoŶsiďilitLJ of Pƌof. Dƌ. ALJse Cakıƌ I lhan, Ankara University, Turkey. © 2017 SciencePark Research, Organization & Counseling. All rights reserved. Abstract Emotions are recognised as vital for human wellbeing and happiness, so are objects. However, studies on the practical use of emotions in product design remain limited. This academic project promoted the pedagogical encounter between eŵotioŶs/dLJads aŶd the ŵoƌphologLJ/shape of pƌoduĐts, ďased oŶ the PlutĐhiks EŵotioŶ Wheel. The puƌpose is to iŵpƌoǀe aŶd deǀelop futuƌe desigŶeƌs aǁaƌeŶess of the eŵotiǀe ĐhaƌaĐteƌ of foƌŵs. IŶ a ǀisual thinking exercise, first-year students Đhose eight ďasiĐ eŵotioŶs to deǀelop the foƌŵs of aŶ eŵotioŶal Đhaiƌ, dƌaǁiŶg ǁith peŶĐil aŶd papeƌ to alloǁ ǀisual thinking and interpretation. The findings suggest that the Emotion Wheel is useful to reflect and manipulate forms to convey meaning, helping designers understand how to use emotive shapes for idea development and decision-making in the design process. This paper can contribute to teaching product design targeting emotional products, and offers guidance on how to evoke positive emotions through products. Keywords: Product design, drawing, emotions, forms. * ADDRESS FOR CORRESPONDENCE: Ana Filomena Curralo, Institute Polytechnic of Viana do Castelo, Avenida do Atlantico, 4900- 348 Viana do Castelo, Portugal. E-mail address: anacurralo@estg.ipvc.pt/Tel.: +351 258 819 700