IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 9 .Ver. II (Sep. 2016), PP 29-35 www.iosrjournals.org DOI: 10.9790/487X-1809022935 www.iosrjournals.org 29 | Page Perception of Entrepreneurial Culture in the Islamic Marketing Berfu ILTER Afyon Kocatepe Universty Abstract: The Prophet Muhammad is the most important person of the Islamic culture as an individual, honest and ethical. Islamic culture in the prophet's leadership has built up the mentality of trade, entrepreneurship and industry. Thanks to honest entrepreneurs; It is predicted that social transformation and economic empowerment is possible. Entrepreneurial culture, by the society to which they belong develop unique characteristics of entrepreneurs. This study was carried out based on the literature. In the study of Islamic marketing approach, the perception of an entrepreneurial culture should be discussed. As a result, all of the world countries have been fighting against environmental pollution and many economic and political problems recently. Islamic culture has the ability to deal with all these problems experienced owing to the entrepreneurial culture perception in the Islamic marketing concept. Keywords: Islamic Marketing, Entrepreneurship, Culture I. Introduction Religion consists of commands and judgments conveyed by the Almighty Allah through Prophets to directmankind toward goodness (Ateş, 1997: 7). Religion is one of the most important factors affecting the culture of a society (Marangoz, 2016B: 74). The religions based on revelations delivered by the Almighty Allah are called Abrahamic religions. These are; Judaism based on the Torah revealed to Moses, Christianity based on the Gospel revealed to Jesus, and Islam based on the Qur'an revealed to Prophet Muhammad. There are also religions established by people who have not received revelation such as Buddhism established by Budda. The first basic principle on which Abrahamic religions agree is that there is an absolute existence with wisdom, power, will which created the universe; “Allah”. According to the Qur'an, “Allah is the one and only” (Baqarah, 163). According to the Qur'an,Allah is the only owner of the religion. Religion is a divine and universal institution which is established and protected by Allah. The duties and supremacy of the prophets are due to their duty of conveying the religion revealed by Allah (Atay, 1995: 4-6). In fact, the basis of the teachings of all prophets is the oneness of Allah and only Worship Allah, the Arabic name of which is Islam (Ateş, 1997: 9). Because of the fact that trading was the major and growing field of business in economic activities in the Arab society especially in Mecca which is the appearance center of Islam, merchants had a voice during that period. Therefore, Islam is a belief which has been structured by Prophet Muhammad (peace be upon him) who was a broad-minded enlightened merchant, and the most prominent leaders of which consisted of merchants (Aydın, 2015: 180). Islam is a reform arrangement within the frame of the conditions from which it emerged. By "Hilf al- Fudul" (virtuous agreement) made between Meccan rulers in the previous period, it was aimed to ensure the development of Arabic trade and social relations by making them defined and secure them and in this context to guarantee the human rights (slave-master) around the property relations of that period. Then,this agreement, which was signed by Prophet Muhammad (peace be upon him) when he was 25 years old from notables of Mecca who would later establish Islam, evoked socio-economic requirements which would result in the formation of Islam. That is to say; Islam was later shaped through the socio-economic mind reflected by Hilf al- Fudul and the way offered by it (Aydın, 2015: 3-4). Marketing decisions and practices are important in an initiative. According to the statement of Kotler (2003), it is possible to consider marketing decisions and practices as the appearances of initiatives seen by society due to the direct relationships of marketing with consumers. Marketing activities involve all kinds of activities of the initiatives with the market and consumers. Therefore, marketing activities should be accepted as the activities that need to be fulfilled on the basis of considering social requirements and social responsibilities (Ay and Nardalı, 2011: 138). The entrepreneur should make a decision by properly evaluating the economic and environmental consequences of the products and services to be offered in marketing activities and should act sensitively and delicately by considering their effect on other individuals of the society and damages on the environment (Arı, 2015:249). The world environmental pollution, reduction of natural resources, global warming, and the ever- increasing consumption pose a threat to the present generation and future generations. There is a need for accountable marketing practices for the protection of the environment and the realization of sustainable life and development (Arı, 2015: 237)