515 The International Business Management Environment in the BRIC(S) Bloc Российский журнал менеджмента
Russian Management Journal
Том 15, № 4, 2017. С. 515–536
Vol. 15, No. 4, 2017, pp. 515–536
THE INTERNATIONAL BUSINESS MANAGEMENT
ENVIRONMENT IN THE BRIC(S) BLOC
R. F. LITTRELL
*
National Research University Higher School of Economics at St. Petersburg,
Russia
a
P. RAMBURUTH
UNSW Business School, University of New South Wales, Australia
b
The BRIC countries (Brazil, Russia, India and China) were identi ied as the fastest growing emerging
economies by the economist Jim O’Neill in 2001. He created the acronym BRIC (which became
BRICS in 2010 to include South Africa) and raised their proiles. Some researchers viewed the rise
of BRIC(S) as phenomenal, others were more cautious. Scholars such as [Sinha, Dorschner, 2010]
noted the disparate nature of the BRIC countries, being separated geographically, culturally and
politically. Others (e.g. [Armjo, Burges, 2007; Tudoroiu, 2012]) noted a lack of conceptualization
of BRIC(S) as a group, that is having an array of similar characteristics. This article reviews the
international business management environment in the BRIC(S) bloc, inding uncertainties about
the sustainability of their upward trajectories. Historically and statistically, emerging economies that
secure rapid economic growth seem unable to sustain it after a decade, evident in the decline of
the economic fortunes of BRIC(S). This paper provides statistical insights into BRIC(S) individual
and bloc performance and discusses alternate clusters of emerging economies and predictions
(e. g. FIG, MINT, MIST, etc.). The discussion briely considers the role of the New Development
Bank (2015), provision of development inance to BRIC(S) and other emerging economies, and
positioning in relation to existing inancial institutions. The paper concludes with suggestions for
a more considered assessment of emerging economies and their role in the global economy.
Keywords: international business management environment, emerging economies, BRIC(S),
the Next Eleven, New Development Bank.
JEL: M16, M21, N20, N30, O15, O30, O57, P30, P52.
* Corresponding author: rlittrell@hse.ru
This article has been prepared within the framework of a subsidy granted to the National Research University
Higher School of Economics, Moscow, by the Government of the Russian Federation for the implementation
of the Global Competitiveness Program.
a
Postal Address: 3 Kantemirovskaya ul., National Research University Higher School of Economics at Saint
Petersburg, St. Petersburg, 194100, Russia.
b
Postal Address: College Rd, UNSW Business School, University of New South Wales, Kensington NSW
2052, Sydney, Australia.
© R. F. Littrell, P. Ramburuth, 2017
https://doi.org/10.21638/11701/spbu18.2017.407