Dimensions of destination competitiveness: Analyses of protected
areas in Spain
Lidia Blanco-Cerradelo
*
, Ana Gueimonde-Canto, Jos
e Antonio Fraiz-Brea,
M. Isabel Di
eguez-Castrill
on
Business Administration and Tourism School, University of Vigo, Campus As Lagoas, 32004, Ourense, Spain
article info
Article history:
Available online 29 December 2017
Keywords:
Destination attractiveness
Destination competitiveness
Protected area
Quality of life
Tourist sustainability
abstract
There is a large volume of literature focusing on the factors determining the competitiveness of tourist
destinations. Nevertheless, research delving deep into the dimensions comprising tourist competitive-
ness is still scarce; even more so when it comes to the competitiveness of specific types of destinations.
In this contribution we tackle the conceptualization and measurement of the tourist competitiveness of
protected areas, a specific type of destinations enjoying not just intrinsic, but even exceptional, features.
More precisely, the topics of our research are as follows: to comprehend the notion of tourist compet-
itiveness in the aforementioned type of territories, to identify the appropriate measuring scales, to
establish the dimensions of the construct, and to characterize the relations existing among the latter
dimensions. In order to do so we analyze a sample of 102 protected areas in Spain (National Parks,
Natural Parks, and Biosphere Reserves). The results obtained entitle us to assert that the tourist
competitiveness of protected areas is comprised of five dimensions significantly and positively related, to
wit: (1) their capability to attract visitors, (2) the social welfare of the local community, and, tourist
sustainability related with (3) the preservation of nature, (4) the creation of a sense of community, (5) the
economic welfare of the local community. Since we also assert that in protected areas the maximization
of attractiveness is compatible with, and even requires, pursuing the community's welfare and cohesion
together with environmental sustainability, our study impinges on the management of tourist destina-
tions by highlighting the need to consider jointly all five competitiveness dimensions.
© 2018 Elsevier Ltd. All rights reserved.
1. Introduction
The growth of competitiveness among tourist destinations has
become a notable phenomenon in the last decades, much in
simultaneity with the emergence of new destinations with dif-
ferential features. This is the case of protected areas. The rise of
such areas worldwide, the steadily increasing number of tourists
that feel attracted by them, and the importance of environmental
protection, alongside an enhanced awareness on the part of the
population regarding this topic, are all factors leading to the
higher significance that these spaces are enjoying as tourist
destinations.
The consolidation of protected areas as tourist destinations,
together with the acknowledgment that what is at stake therein is
nothing less than a competitive and distinguished type of tourism
that allows for the enhancement of the quality of life (QoL) of the
local population, has motivated an increasing effort to implement
management strategies encompassing the social, the economic,
and the environmental.
A number of theoretical models tackling the analysis of the
competitiveness of tourist destinations can already be found in the
realm of academic literature, most significantly from the 1990s
onwards. Among them, we would like to draw attention to those
focusing on the theorization and the development of models of
destination competitiveness (Crouch and Ritchie, 1999; Cvelbar
et al., 2016; Dwyer and Kim, 2003; Gooroochurn and Sugiyarto,
2005; Heath, 2002; Hong, 2009; Kim, 2000; Navickas and
Malakauskaite, 2009; Ritchie and Crouch, 2000, 2003) and also to
those concerned with the assessment of the competitive posi-
tioning of a destination (Armenski et al., 2017; De Keyser and
Vanhove, 1994; Enright and Newton, 2004, 2005; Faulkner et al.,
1999; Gomezelj and Mihali c, 2008; Kim and Dwyer, 2003; Kozak
and Rimmington, 1999; Pearce, 1997).
* Corresponding author.
E-mail address: lyblanco@uvigo.es (L. Blanco-Cerradelo).
Contents lists available at ScienceDirect
Journal of Cleaner Production
journal homepage: www.elsevier.com/locate/jclepro
https://doi.org/10.1016/j.jclepro.2017.12.242
0959-6526/© 2018 Elsevier Ltd. All rights reserved.
Journal of Cleaner Production 177 (2018) 782e794