SWOT Analysis Jollibee (Philippines) Strengths: – Jollibee has grown exponentially on all aspects on operation. – Superior menu line-up. -Creative marketing programs. – Efficient manufacturing and logistics facilities. – It is a stronghold of heritage and monument of Filipino victory. Weakness: – The first name that comes to the mind of the people when someone asks about fast-food restaurant. – The existence of other competitors. Opportunities: -Became the first food service company to be listed in the Philippine Stock Exchange. -Acquired Greenwich Pizza in 1994. – Employees received extensive training so that they could learn the corporate values of integrity and humility. -Free wifi Threats: -The rivalry between Jollibee and McDonald. -Jollibee Foods Corporation is a family-owned chain with about P6.1 billion annual sales. It has however captured about 52% of the Philippines market ( compared with 16% of McDonald). -Jollibee was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted’ to certain so-called chemical elements in earthworms. What has made the Jollibee Successful?