International Journal Of Marketing, Financial Services & Management Research ____________________ ISSN 2277-3622 IJMFSMR, Vol.3 (10), October (2014) Online available at indianresearchjournals.com 76 E-TOURISM SATISFACTION OF PUDUCHERRY TOURISTS - EMPIRICAL EVIDENCE HEMASUNDARI M.*; DR. S. BABU**; A. ANANDA KUMAR*** *RESEARCH SCHOLAR IN MANAGEMENT & RESEARCH FELLOW (UGC-MRP), DEPARTMENT OF BUSINESS ADMINISTRATION, M.R. GOVERNMENT ARTS COLLEGE, MANNARGUDI, TAMILNADU. **ASSISTANT PROFESSOR & PRINCIPAL INVESTIGATOR (UGC-MRP), DEPARTMENT OF BUSINESS ADMINISTRATION, M.R. GOVERNMENT ARTS COLLEGE, MANNARGUDI, TAMILNADU. ***ASSOCIATE PROFESSOR, DEPARTMENT OF MANAGEMENT STUDIES, CHRIST COLLEGE OF ENGINEERING & TECHNOLOGY, PUDUCHERRY. ABSTRACT Internet is an important tool for information searching and purchasing of products especially in tourism. E-tourism is the part of e-commerce that creates new opportunities to increase demand for product and services, and improve management capabilities in tourism sector. This paper deals with e-tourism satisfaction in Puducherry state of tourist people. Through a questionnaire survey, the basic situations, the attitude of tourists, the concerned issues, the understandings to e-tourism satisfaction were carefully calculated and analyzed. The results showed that various tips of developing e-tourism satisfaction in Puducherry State of India. The paper also represents future developments in e-tourism that will influence the tourism industry structure. KEY WORDS: e-commerce, e-tourism, internet, satisfaction. 1. INTRODUCTION Tourism is a combination of activities, services and industries such as means of transportation, accommodation and entertainment places, sports centers, restaurants, shops, etc. All these industries contribute to a nice traveling experience by lifting the standard of living, by promoting employment, by raising investments and thus supporting the economy. Buhalis (2004), tourism is one of the fastest growing industries worldwide and, in general, the Internet continues to gain importance in the tourism sector. Buhalis (2008), since the 1980s, Information Communication Technologies (ICT) has been transforming tourism globally. Information is a crucial factor in the planning, booking and during the travel, and sometimes even after that. Because of this, tourism is one of the industries on