Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wjpm20 Download by: [Tritonia Academic Library] Date: 27 July 2016, At: 09:25 Journal of Promotion Management ISSN: 1049-6491 (Print) 1540-7594 (Online) Journal homepage: http://www.tandfonline.com/loi/wjpm20 Moderating Factors and Effects: Different Perceptions of University Researchers in Sweden Dafnis N. Coudounaris To cite this article: Dafnis N. Coudounaris (2016) Moderating Factors and Effects: Different Perceptions of University Researchers in Sweden, Journal of Promotion Management, 22:4, 556-572, DOI: 10.1080/10496491.2016.1190550 To link to this article: http://dx.doi.org/10.1080/10496491.2016.1190550 Published online: 08 Jul 2016. Submit your article to this journal Article views: 8 View related articles View Crossmark data