https://doi.org/10.1177/0893318917725202 Management Communication Quarterly 2017, Vol. 31(4) 614–639 © The Author(s) 2017 Reprints and permissions: sagepub.com/journalsPermissions.nav DOI: 10.1177/0893318917725202 journals.sagepub.com/home/mcq Article Invisibility and Visibility in Alternative Organizing: A Communicative and Cultural Model Joëlle M. Cruz 1 Abstract This study reengages organizational communication scholarship on invisibility and visibility through a cultural lens. Departing from Western-centered approaches, I deploy African feminisms to examine how organizational members communicatively negotiate invisibility and visibility in a different cultural logic and context. I focus on market women’s susu groups—grassroots organizations—in postconflict Liberia, West Africa. I conducted 100 hr of participant observation and 40 interviews with susu group members in Monrovia, Liberia. I unearth a communicative situational model to culture. At a micro-level, the model uncovers three situational dimensions—temporal, relational, and structural— that shape how organizational members negotiate invisibility and visibility. At a macro-level, the model contributes to emerging work on culture and organizing. In conclusion, the study moves past understandings of culture as a factor to consider underlying assumptions shaping how we conceptualize communicative processes, here invisibility and visibility. Keywords alternative organizations, culture, invisibility, visibility 1 University of Colorado Boulder, USA Corresponding Author: Joëlle M. Cruz, University of Colorado Boulder, Hellems 96, UCB 270, Boulder, CO 80309-0401, USA. Email: joelle.cruz@colorado.edu 725202MCQ XX X 10.1177/0893318917725202Management Communication QuarterlyCruz research-article 2017