IJCISS Vol.03 Issue-04, (April, 2016) ISSN: 2394-5702 International Journal in Commerce, IT & Social Sciences (Impact Factor: 3.455) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Journal in Commerce, IT & Social Sciences http://www.ijmr.net.in email id- irjmss@gmail.com Page 22 Corporate Social Responsibility Issues and Challenges in India Dr. Sampada Gulavani Bharati Vidyapeeth Inst. of Mgmt., Kolhapur. Dr. Nitin Nayak Bharati Vidyapeeth Inst. of Mgmt., Kolhapur. Dr. Madhumita Nayak Bharati Vidyapeeth Inst. of Mgmt. and Rural Development Administration, Sangli. ABSTRACT Corporate Social Responsibility (CSR), was first coined in 1953, has gained a lot of attention in the present era of Globalization, involving corporates, educationists and social activists from all over the world. CSR can simply be defined as the commitment by business to enhance economic development, while at the same time improving the quality of life of the workforce, their families and the society at large. The concept has arisen from the fact that the enterprise derives benefits from the society and it is but that they provide them benefits in return. Different areas are available to implement CSR activities to the Corporates. There are challenges like any other project but the corporate houses must take this project on priority. This paper lists challenges while implementing CSR and also suggestions are given for smooth working of CSR. Keywords : CSR, business ethics, business organizations, Globalization, CSR Elements, 1. INTRODUCTION : Corporate Social Responsibility (CSR) is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also ďe ĐoŶsidered stakeholders. IŶ ϭϵϱϯ ǁith the puďliĐatioŶ of BoǁeŶs “oĐial ‘espoŶsiďilitLJ of BusiŶessŵeŶ the phrase Corporate “oĐial ‘espoŶsiďilitLJ ;C“‘Ϳ ǁas ĐoiŶed. Further iŶ ϭϵϴϰ, the renowned Management Consultant Peter Drucker spoke of the need to turn social problems into economic opportunities. The World Business Council for Sustainable Development (WBCSD) defines CSR as, The ĐoŶtiŶuous ĐoŵŵitŵeŶt ďLJ the ďusiŶess orgaŶizatioŶ to ďehaǀe ethiĐallLJ aŶd ĐoŶtriďute to the economic development while improving the quality of life of the workforce and their families as well as of the loĐal ĐoŵŵuŶitLJ aŶd soĐietLJ at large. C“‘ ĐaŶ ďe ĐoŶsidered as a ĐoŵpreheŶsiǀe set of poliĐies, practices and programs that are integrated into business operations, supply chains and decision making throughout the organization. It simply implies the involvement in addressing the legal, ethical, commercial and other expectations which the society has for business and take decisions which balance the claims of all stakeholders.