International Journal of Management, IT & Engineering Vol. 7 Issue 8, August 2017, ISSN: 2249-0558 Impact Factor: 7.119 Journal Homepage: http://www.ijmra.us , Email: editorijmie@gmail.com Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A 328 International journal of Management, IT and Engineering http://www.ijmra.us , Email: editorijmie@gmail.com An Analytical Study of Marketing Mix Elements Causes Customer Acquisition for Telecommunication Service Providers: Using Factor Analysis Mr. Dhananjay D Deshpande * Dr. Anand A Deshmukh ** Abstract: The present study investigates and evaluates Ǯmarketing mix elementsǯ which affects acquisition of customers for telecom service providers. A questionnaire was developed and distributed to telecom customers in and around Pune city, using convenience sampling technique. The total sample consists of 596 respondents. Data was analyzed by using factor analysis in SPSS version 17.0. The study provides evidence and an insight on various variables used for analysis and reveals Credibility of Service Provider, Service Affordability, Variety of Offerings, Value for Money and Advertising Efforts have given more significance by customers. Key Words: Telecommunication, Marketing Mix Elements, Customer Acquisition, competition * Research Scholar, Dr. D.Y. Patil Vidyapeeth, Pune ** Research Guide, Dr. D.Y. Patil Vidyapeeth, Pune