10
New Speakers and Language
in the Media: Audience Design in Breton
and Irish Broadcast Media
Stefan Moal, Noel P. Ó Murchadha, and John Walsh
Introduction
As emphasised in the introduction to this volume, historical and contem-
porary language maintenance, revitalisation, and revival efforts in minori-
tised languages have typically been characterised by an overt valorisation
of traditional ȼnativeȽ speech varieties. fte high prestige status afforded to
traditional speech forms permeates standardisation and codification prac-
tices, language purism, and language engineering. Efforts to regain the
sociolinguistic vitality of minoritised languages have subsequently tended
to focus on maintaining, revitalising, or reviving the same traditional,
ȼnativeȽ varieties of the language that have been ideologised as authentic
S. Moal
ŅŦűŢųŵŮŦůŵ Űŧ ŃųŦŵŰů Ţůť ńŦŭŵŪŤ, ŖůŪŷŦųŴŪŵǪ œŦůůŦŴ ij, œŦůůŦŴ, ŇųŢůŤŦ
N. P. Ó Murchadha (*)
School of Education, Trinity College Dublin, Dublin, Ireland
J. Walsh
School of Languages, Literatures and Cultures, National University of
Ireland - Galway, Galway, Ireland
© fte Author(s) 2018
C. Smith-Christmas et al. (eds.), New Speakers of Minority Languages,
https://doi.org/10.1057/978-1-137-57558-6_10
189