Chapter 3 METHODOLOGY Chapter III of the research paper discusses methods and procedures used in the study. The focus of the research study was to determine if there is a relationship between high school students’ use of cell phones and its effect on their learning. The following information provides details on the research design, research informants, research instruments, source of information, conduct of interview, role of the researches, trustworthiness of the study, ethical consideration, data gathering procedure, and statistical analysis the researcher will use in the study. Research Design The researchers made use of qualitative design to explore the factors of the steadily growing real estate tourism in Davao City . Polit and Hungler (2009) defined qualitative researches an inductive, holistic, subjective and process- oriented method used to understand, interpret, describe and develop a theory on a phenomena or setting. It is a systematic, subjective approach used to describe life experiences and give them meaning. Qualitative research is mostly associated with words, language and experiences rather than measurements, statistics and numerical figures. It develops an understanding of people’s opinions about their lives and the lives of others. It also helps the researcher to generate an in-depth account that will present a lively picture of the research