Beauty in the Indigenous Philippine Society Zara Mazelene A. Amerila (zaamerila@gmail.com) University of the Philippines Diliman ABSTRACT Centuries have passed and the obsession for beauty never ceases. The pressure to look good has been intensified and the hype continues as the world becomes digitally connected via the internet. Our concept of beauty becomes very easily affected with just one click of a button. Consciously or unconsciously, we have succumbed to the media’s influence of shaping our thoughts. In line to that, it is therefore safe to say that the current trend and basis of a true Filipina beauty as in arched nose, sharp face, long legs, slender body and fair skinned are influences of the Spanish and American. It is a de facto phenomena experienced by Filipinos. However, if our concept of beauty really has changed, then from what notion did it change from? Through lexical data, this paper aims to provide basic parameters of the concept of beauty in the indigenous Philippine society. Keywords: historical linguistics, beauty, traditional, Philippine languages