IJMIE Volume 2, Issue 7 ISSN: 2249-0558 ___________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 240 July 2012 ONLINE SHOPPING: AN INNOVATIVE TOOL OF GOOGLE SUCCESS DR. B.B SINGLA* PAWAN KUMAR** RUPINDER KAUR*** __________________________________________________________ Abstract Today online shopping is widely accepted in the developed countries due to various factors like convenience, product comparison, time saving, ease of use, 24x7 availability etc. In the present scenario, internet is not only a source of communication and entertainment but increasingly, a medium of business transaction for the entrepreneur‟s as well. The most popular advent of internet is online shopping (E-shopping/internet shopping) which is a innovative tool of entrepreneurs. In the paper the study aims to find the reasons of Google success and the role of online shopping in today‟s scenario. The trend of online shopping is slow in India. Hence there is a need to explore the reasons and the market potential of online shopping. * ASSOC. PROFESSOR, SCHOOL OF MGT. STUDIES, PUNJABI UNIVERSITY. ** ASSOC. PROFESSOR, VIDYA SAGAR COLLEGE OF MGT. & TECH., PATIALA. *** ASST. PROFESSOR, VIDYA SAGAR COLLEGE OF MGT. & TECH., PATIALA.