Jurnal Dakwah Tabligh, Vol. 13 No. 2 2012 1 QUR’ᾹNIC DᾹʻῙ (In Search of His Qualification) By: Iftitah Jafar 1 Abstract This paper tries to examine the qualifications of preacher based on the Qur‟an. These qualifications are very important because they determine preacher‟s credibility in undertaking their task in the society. As a communicator, preacher is supposed to meet his own standards or qualifications for the implementation of preaching can succeed as expected. Qur‟an as a guidance for da‟wa activities provides a variety of qualifications that should be authorized for a preacher. Qur‟an requires for instance that a preacher should be from among their own people, due to closeness and equation: the language, culture and predisposition. The terms bi lughati qawmih, akhᾱhum and minhum reflect the closeness. This concept is further reinforced by the emphasis on language similarities between the preacher and his audience (mad'ū). In addition, the quality of the message is emphasized by the Qur'an as reflected in the concept of preaching alᾱ ba܈ῑra that the da‟wa material is supported by proofs, for example, findings of scientists in the laboratory. Including Qur‟anic concern is the personal quality of a preacher as reflected in eloquence, his position as a role model in knowledge and deeds which is symbolized by the concept of khayra umma. Besides his position as a moderate figure in both the religious views and attitudes and behavior described by the concept of ummatan wasaṭan. The combination of application of these concepts in a preacher will add credibility in the eyes of society as an object of preaching. This of course is a capital for his success in carrying out da‟wa activities in the midst of society. Key Words: Qur’an, dᾱʻῑ, qualification I.Introduction The term qualification in the Islamic preaching context becomes a centre position. This term gives its own weight when linked with the word dᾱʻῑ as the main element of preaching. At least two considerations that can be put forward: The first consideration, with certain qualifications a dᾱʻῑ will increase his credibility in the eyes of society as da’wa recipient. High credibility is an important requirement for achieving a successful mission. The second consideration, qualification is the main capital in achieving the level of professionalism. It is worth to note that both, the qualifications and professionalism should be integrated with fundamental ethical values. Ethics includes two domains; the first, preacher in daily life in the midst of society with the understanding that the preacher himself is a da’wa message, which includes his words, attitudes and behaviour. The second domain, when the preacher stood on a podium while delivering messages of preaching, 1 The writer is a lecturer of Qur‟anic Studies and Qur‟anic Exegesis, Faculty of Da„wa and Communication, Alauddin State Islamic University, Macassar, Indonesia.