International Journal Of Business Management Available at www.ijbm.co.in ISSN NO. 2349-3402 VOL. 2(2),2015 Social Media Marketing Zones Jaspreet Singh 1 Ashish Kumar 2 Abstract Social media always has been the most effective mode of communication. There was a times when traditional media like News paper, Radio, Television were considered as most crucial in spreading awareness, it still is. But it took 38 years to Radio, & 14 years to Television, in order to reach up to 50 million subscribers. On the other hand it only took 4 years to internet to achieve landmark of 50 million users. Above mention stats clearly shows the adaptability of populace to adjust them in an internet era. (TL Tuten, MR Soloman, 2014) The Internet has transcended the reputation of Social media & brings revolution in the world of marketing & commerce, most essential ingredient of marketing is to create awareness about products or events or anything of that matter needs to be publicized. Job of marketers became so easy with internet’s assistance to Social Networking Sites like Facebook, Instagram, Twitter, Google+, Linkedin, Pinterest. Information can be wide spread within a billion of people by just a click of a mouse. Facebook recorded 100 million users in less than 9 months, facebook is not merely social network, now become as social utility (TL Tuten, MR Soloman, 2014). Are we a digital Native? The term “Digital Native” originated by Mark Prensky in his article “Digital Natives, Digital Immigrants” in 2001, tried to explain the situations & circumstances of new type of students joining educational institutions, students born in existence of digital technology, they live in a time of Horizontal Revolution “information flows across people” not just big companies to people. Digital generation is connected all the time, sharing videos, photographs, chats (synchronous interaction) occurs in real time, getting instant response, (asynchronous interaction) does not require immediate response. Recent survey announces that 90 % of people from age 18 to 30 in 18 countries use their smart phones before they got off their bed at morning. (TL Tuten, MR Soloman, 2014) Also shows the curiosity of being informed & connected when we are conscious state of mind. We are a digital native!! Never the less the opportunities digital technology provides is so quick, powerful & convenient set of tools for marketers & agents & distributers, that by just sitting at one place they are able to connect with millions of consumers. It is indeed very 1309