Commentary
Change Resistors: People Who Block Change
Initiatives and 5 Tips to Overcome Resistance
Sonja Armbruster, MA; John Moran, PhD, MBA, CMQ/OE, CQIA, CMC; Leslie Beitsch, MD, JD
People don’t resist change. They resist being changed!
Peter Senge
1
Any time a change is undertaken in how a public
health agency conducts business, resistance is quickly
encountered. The authors have worked with a number
of state and local health departments and have spe-
cific observations about the change process. We offer
several concrete strategies to overcome seemingly in-
surmountable resistance often faced within the health
department.
Experienced leaders know that organizational
change is a traumatic ordeal for any organization and
its employees. An integral part of any change process
is resistance, so plans for change should anticipate and
manage resistance. It is common that some people in
the health department will resist any type of change
that impacts them. The more the change is seen as rad-
ical and threatening, the more resistance one should
expect.
The following are the most common resistor
archetypes the authors have encountered along the
winding road of change within health departments (see
the Table).
● Observations
Change leader role
At the start of any new change intervention, there will
always be a mixture of positive and negative opinions,
accompanying strong emotions, and groups will form
that are aligned with each camp. As a leader you can-
not avoid the resistors but you can manage their behav-
ior by redirecting their thinking. A change in thinking
will result in the desired behavior aligned to the new
direction.
J Public Health Management Practice, 2013, 19(5), 483–484
Copyright
C
2013 Wolters Kluwer Health | Lippincott Williams & Wilkins
Avoid change resistors at your peril. Failure to take
action will undermine the new change effort. A “change
leader” must be a consensus builder by pulling together
key stakeholders, individuals, and resistance groups to
engage their support in the change initiative. To build
this consensus, the change leader must clearly commu-
nicate a compelling vision for the health department
staff that refocuses direction, habits, and daily work
activities. In addition, the change leader must be realis-
tic and describe the challenges and consequences that
will inevitably arise if the health department does not
make the needed change.
2
Five strategies for overcoming resistors
1. Speak to loss. As Heifetz and Linsky
3
assert in their
book, Leadership on the Line, Staying Alive Through the
Dangers of Leading, “People do not resist change, per
se, people resist loss.”
(p11)
Thus, the change leader
must speak directly about loss and engage those
with the most to lose, targeting those individuals
to work closely with the change leader in the imple-
mentation process.
2. Get them on the bus. Jim Collins in Good to
Great demonstrates through his research that great
companies start by getting the right people on the
bus, the wrong people off the bus, and the right
people in the right seats.
4
Change can include hir-
ing outside talent or helping unproductive team
Author Affiliations: Division of Community Health Planning, Sedgwick County
Health Department, Wichita, Kansas (Ms Armbruster); Public Health Foundation,
Washington, DC (Dr Moran); University of Minnesota School of Public Health (Dr
Moran); and Center for Medicine and Public Health, Florida State University
College of Medicine, Tallahassee (Dr Beitsch).
The authors declare no conflicts of interest.
Correspondence: Leslie M. Beitsch, MD, JD, Center for Medicine and Public
Health, Florida State University College of Medicine, 1115 W Call St, Tallahassee,
FL 32306 (les.beitsch@med.fsu.edu).
DOI: 10.1097/PHH.0b013e3182800173
Copyright © 2013 Lippincott Williams & Wilkins. Unauthorized reproduction of this article is prohibited.
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