International Journal of Marketing and Management Research Vol. 9, Issue 3, March 2018, Impact Factor; 5.108 ISSN: (2229-6883) www.skirec.org Email Id: skirec.org@gmail.com An International Double-Blind, Peer Reviewed, Refereed Open Access Journal - Included in the International Indexing Directories Page 1 PUBLIC RELATIONS AS A TOOL FOR ATTAINING EDUCATIONAL INSTITUTION OBJECTIVES IN ENUGU STATE OKAFOR, OZOEMENA CHRISTIAN Department of Marketing, Faculty of Management Sciences Nnamdi Azikiwe University Awka, Nigeria NWATU, CHIBUIKE BASIL Department of Marketing, Faculty of Management Sciences Nnamdi Azikiwe University Awka, Nigeria Abstract Public relation is very relevant in institution today since it has become the most powerful tool to express the image of an institution to the public community. The study assessed public relations as a tool for attaining educational institution objectives. The major problem of this study was the presence of social vices such as bribery, cultism and corruption, sex scandal that make communities dissatisfied with the Nigeria education sector. The major objective of the study was to examine public relations as a tool for attaining educational institution objectives. Descriptive design was used with a sample size of 77 subjects, stratified was use to group the population and sample randomly selected. A structured questionnaire was the instrument used to gather data from the field for analysis. Regression analysis was employed to test the five hypotheses formulated. Findings reveal that reputation management, customer relations, media relations, social media and corporate social responsibility on achieving educational institution objectives was positively significant respectively. The study concluded that institutions should pay more attention to those variables for attainment of their educational institution objectives. And recommended among others that the models used in this study should be properly adopted by the institutions for adequate sustainability of their existence. Keywords: Public relations, education, institution, reputation management, customer relations, media relations, social media, corporate social responsibility.