TO REFERENCE THI S ARTI CLE, PLEASE USE THE FOLLOWI NG CI TATI ON: Mazzarino, J Hergesel, J. P.; Ferraraz, R. (2017) The Fame Of The TV Machine: Stylistic Analysis Of The SBT channel TV Show. Contracampo – Brazilian Journal of Communication, 36 (2), XX-XX. Submitted on 22 May 2017 / Accepted on 14 July 2017 DOI – http:/ / dx.doi.org/ 10.22409/ contracampo.v36i2.987 The Fame of the TV machine: stylistic analysis of the SBT channel TV show Contracampo – Brazilian Journal of Communication is a quarterly publication of the Graduate Programme in Communication Studies (PPGCOM) at Fluminense Federal University (UFF). It aims to contribute to critical reflection within the field of Media Studies, being a space for dissemination of research and scientific thought. Contracampo e-ISSN 2238-2577 Niterói (RJ), 36 (2) aug/2017-nov/2017 Volume 36 issue 2 / 2017 JOÃO PAULO HERGESEL PhD candidate in Communication, University Anhembi Morumbi (UAM) with a scholarship from the Coordination of Improvement of Higher Education Personnel (PROSUP / Capes). Member of the Research Groups Innovations and Ruptures in Brazilian Television Fiction (UAM / CNPq) and Media Narratives (Uniso / CNPq).Brazil. E-mail: jp_hergesel@hotmail.com ROGÉRIO FERRARAZ PhD in Communication and Semiotics (PUC-SP), has a Master’s degree in Multimedia (Unicamp) and a bachelor in Journalism (UNESP-Bauru). He was a visiting researcher at UCLA Los Angeles, with a doctoral scholarship (Capes). He is a professor of the Graduate Program in Communication at University Anhembi Morumbi (UAM). Brazil. E-mail: rferraraz@anhembi.br