Page 308 . Volume 13, Issue 2 November 2016 Reception of The Hobbit trilogy: Brazilian data 1 Coordinators: Nilda Jacks & Daniela Schmitz Federal University of Rio Grande do Sul, Brazil Valquiria Michela John, Federal University of Paraná and Journalism at Univali, Brazil Contributors: Dulce Mazer, Henrique Denis Lucas, Maria Clara Monteiro, Paula Coruja & Sarah Moralejo da Costa, Federal University of Rio Grande do Sul, Brazil Laura Seligman, Federal University of Paraná and Journalism at Univali, Brazil Abstract: This article presents the Brazilian results of The World Hobbit Project. Two dimensions are investigated: the quantitative data related to the 12 closed questions in the global questionnaire, along with a discussion about one of the open questions, which highlights the explanations Brazilians give in defining the film genres that are linked or not linked to the trilogy. The aim is to emphasize the characteristics of Brazilian data revealed by the closed questions, and then to address some of these aspects using a qualitative approach, based on the chosen open question. It is expected that these data will reveal the main evidence of Brazilian peculiarities in relation to the trilogy, along with audience perception of the films. The analytical approach was determined in accordance with nationality as opposed to language or country of residence, that is, answers analyzed were those from questionnaires where the respondent indicated they were Brazilian. This scenario highlights possiďle BƌaziliaŶ eleŵeŶts iŶ teƌŵ of the filŵs ƌeĐeptioŶ aŶd, ďased oŶ this disĐussioŶ, investigates how the trilogy was perceived by Brazilians. Keywords: The Hobbit; reception of the trilogy; Brazilian audience.