http://www.iaeme.com/IJCIET/index.asp 801 editor@iaeme.com International Journal of Civil Engineering and Technology (IJCIET) Volume 8, Issue 7, July 2017, pp. 801–807, Article ID: IJCIET_08_07_086 Available online at http:// http://www.iaeme.com/ijciet/issues.asp?JType=IJCIET&VType=8&IType=7 ISSN Print: 0976-6308 and ISSN Online: 0976-6316 © IAEME Publication Scopus Indexed A CONCEPTUAL FRAMEWORK TO ANALYZE THE TYPES OF CULTURE IN FAMILY FIRMS USING ETHNOGRAPHIC APPROACH Asriansyah Siran Mawung, Ferdinand Department of Management, Universitas Palangkaraya, Palangkaraya, Central Kalimantan, Indonesia Agus Satrya Wibowo Department of Accounting, Universitas Palangkaraya, Palangkaraya, Central Kalimantan, Indonesia Aktsar Hamdi Tsalits Department of Management, Universitas Diponegoro, Semarang, Central Java, Indonesia ABSTRACT This paper aims to offer conceptual framework that can be used by academics in analyzing the types of organizational culture in family firms. Based on the literature review, this article provides steps to analyze organizational culture within family enterprises with an ethnographic approach. After analyzing the artifacts, values, and basic assumptions that exist within the family enterprises, academics can identify the type of culture in the family firms: paternalistic, laisez-faire, participative, or professional culture. Key words: Ethnographic Approach, Types of Culture, Family Firms, Paternalistic, Laisez-Faire, Participative, Professional Culture. Cite this Article: Asriansyah Siran Mawung, Ferdinand, Agus Satrya Wibowo and Aktsar Hamdi Tsalits, A Conceptual Framework To Analyze The Types of Culture In Family Firms Using Ethnographic Approach, International Journal of Civil Engineering and Technology, 8(7), 2017, pp. 801–807. http://www.iaeme.com/IJCIET/issues.asp?JType=IJCIET&VType=8&IType=7 1. INTRODUCTION Family firms are among the topics of human resource management that receive large attention among academics around the world. This is presumably led by the fact regarding its significant contribution to the state's income (Susanto, 2005). Adams (2009), for instance, reveals that the contribution of family companies to gross national product (GNP) in several countries ranges