WHY THEY STILL FIGHT LIKE THIS? ARCHEOLOGICAL NOTES ABOUT "MILITANTES" AND THEIR SUBJECTIVITIES André Sales 1 , Flávio Fontes 2 , & Silvio Yasui 1 1 Programa de Pós-Graduação em Psicologia, Universidade Estadual Paulista (Brazil) 2 Faculdade de Ciências da Saúde do Trairi, Universidade Federal do Rio Grande do Norte (Brazil) Abstract Using Michel Foucault's archaeological and genealogical tools, we reviewed texts, discourses, and practices developed under the planning and execution of the Russian Revolution. The main point is to explicit how this event plays a crucial role in the current subjectivation process of some protestors and social movement participants in Brazil. The analyzed data stress three anchor points to the understanding of militant subjectification process: a) Government democratic centralism; b) economic Stakhanovism e c) cultural Zhdanovism. We concluded that it is possible to establish a relation between soviet dictatorship practices at the beginning of the twentieth century, and the rigid ways of feeling, thinking and acting of many contemporary subjects while they militate to change social norms. Keywords: Psychology in politics, subjectivity, militancy, social movements. 1. Introduction Since June 2013, some crucial changes have happened in the way Brazilian collective action to contest social norms presents itself. Scrutinizing the meanings of the words "militância" and "ativismo," this research explores the hypothesis that militancy and activism are different methodologies to gather people engaged in collective action, and that they can be related to socialist and anarchist political traditions respectively. In this paper, we are going to talk about "militância" by pointing out some events occurred that took place in Union of Soviet Socialist Republics (USSR). By doing this, we intend to explicit how these events still work as anchor points to the rigid ways of feeling, thinking and acting of many contemporary subjects who militate to change social norms. 2. Methodological framework and procedures This is a theoretical research which analyzes and interprets results achieved by a range of significant studies about collective action in Brazil from 1980 to 2015 and also examines documents, papers and historical facts that took place in the USSR from 1914 to 1957. Brazilian studies about social movements and collective action provide the basis to characterize the "militante". Data from the Soviet Union provided insight about experiences underpinning "militante" identity. The framework used to build the analytical model was Brazilian Social Institutionalist Psychology (BSIP) (Rossi & Passos, 2014). Schizoanalysis was proposed by Gilles Deleuze and Felix Guattari and it stands for an ethic-aesthetic-politic paradigm whose aim is to elucidate the fundamental relations between the capitalist system of production, the production of desire, and the regimes of power exercises. In close connection with the Schyzoanalytical framework, BSIP is concerned with the public, shared and collective dimension of subjectivity. BSIP approach has developed analytical tools that challenge the dualism between conceptions of the subject either as a self-centered and fully autonomous being, or as entirely governed and determined by structures such as language, culture, historical process and social norms. This field of Brazilian Social Institutionalist Psychology has been querying the essentialist conceptions of subject and claiming that the subjectification process is a phenomenon which happens between the bodies. From Michel Foucault studies, BSIP employs the notions of archeology and genealogy to investigate the historical and path-dependent condition of human subjectivity. Archaeological investigations analyze the unconscious rules involved in the emergence of regulation discourses in human sciences. Genealogical studies explicit the necessary relationship between a regime of truth production and a particular technology of power embodied in social practices. "Archeology proceeds along the truth ISSN: 2184-2205 ISBN: 978-989-99864-5-9 © 2018 190