Journal of Research in Interactive Marketing The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers Keith E. Niedermeier, Emily Wang, Xiaohan Zhang, Article information: To cite this document: Keith E. Niedermeier, Emily Wang, Xiaohan Zhang, (2016) "The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers", Journal of Research in Interactive Marketing, Vol. 10 Issue: 1, pp.33-49, https://doi.org/10.1108/JRIM-08-2015-0054 Permanent link to this document: https://doi.org/10.1108/JRIM-08-2015-0054 Downloaded on: 15 May 2018, At: 14:52 (PT) References: this document contains references to 65 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 3338 times since 2016* Users who downloaded this article also downloaded: (2015),"Impact of social media on small businesses", Journal of Small Business and Enterprise Development, Vol. 22 Iss 4 pp. 611-632 <a href="https://doi.org/10.1108/ JSBED-09-2013-0133">https://doi.org/10.1108/JSBED-09-2013-0133</a> (2014),"Brand strategies in social media", Marketing Intelligence &amp; Planning, Vol. 32 Iss 3 pp. 328-344 <a href="https://doi.org/10.1108/MIP-04-2013-0056">https://doi.org/10.1108/ MIP-04-2013-0056</a> Access to this document was granted through an Emerald subscription provided by All users group For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by 86.187.162.108 At 14:52 15 May 2018 (PT)