 The 3rd International Conference on Creative Industry, Bali – Indonesia, 11-12 August 2015  1 Muslim Women’s Identity In The Midst Of Urban Society As Represented In “Hijab” Movie Poster Puspita Sari Sukardani, S.T.,M.Med.Kom The State University of Surabaya, Indonesia puspita.sukardani@gmail.com Abstract — This paper identified Muslim women’s identity who lived in an urban society in the poster of “Hijab” movie. A film poster, a creative industry product, serves as a means to promote the film to public that consists of concise visual messages formed by pictures, texts, colors, and visual symbols. This poster is not only capable of persuading public, but also delivering an informative as well as communicative message. One’s identity can be represented through fashion statement, a nonverbal communication, which is allowed to be treated similarly to that of spoken and written languages. Fashion represents social status symbols of its consumers using its visual context. “Hijab” movie claimed that the meaning of hijab had shifted radically from its traditional contexts i.e. faith/ religion and stereotypes to high urban cultures i.e. modernity, trend, and high social status. The objective of this paper was to describe visual symbols in the poster that had been analyzed using a visual cultural approach in the discourse of visual text analysis. This approach required a method of analyzing the poster from its denotative and connotative aspects, and Indonesian socio-cultural context. The process of reading its visual image was conducted by interpreting visual signs expressed by film casts, visual symbols, colors, fonts, and background. Keyword — Representation, Visualization, Visual Culture, Fashion, Hijab, Identity 1. INTRODUCTION This study identified Muslim women’s identity who lived in an urban society in the poster of “Hijab” movie. Author's primary interest in this study object is to reveal how social realities shift in the meaning of hijab as part of a fashion culture that is going on in the community where it contains social values and culture, so the author was eager to investigate in-depth how Muslim women’s identity in urban society represented in Film posters Hijab. As one of the results of the creative industries which produce signs and communication meaning, movie poster is serve as media campaign and foremost dealing directly with the target audience in conveying the message information before film’s launching. Movie poster is an effective promotional tool because it’s messages generally spread on a massive scale. The messages visually communicated and packaged briefly through a visual object that includes the display of images, text, color, and visual symbols. In the primary purpose as