1 PT. Garam‟s Corporate Communication Strategy (The Case Study Of Salt Buying Programme in Madura) Alan Darmasaputra; Zulkarnaen Nasution, Dr., Drs., M.Si ; Dian tamitiadini S.I.Kom, M.I.Kom. Jl. Veteran Malang 65145, Indonesia, Telp. (0341) 551611, Fax: (0341) 575755 Faculty of Social and Political Sciences, University Of Brawijaya Email: alandarmasaputra17@gmail.com Alan Darmasaputra (2017), Department of Communication Studies, Faculty of Social and Political Sciences, Brawijaya University, Malang. Corporate Communication Strategy PT. Garam (Case Study of Salt Buying Programme in Madura). Under the guidance of Dr. Zulkarnaen Nasution M.Pd and Dian Tamitiadini, S.I.Kom., M.Si Abstract - The shifting of stakeholder role from time to time demands organizations to adapt with its environment. Organizations cannot survive when there is no single support from the public which organizations put interdependent relationship. Stakeholder which one is pure competitor can shift in no time into key stakeholder for an organization. The impact of regulation and policy, public legitimacy of an organization, commercially or socially, should be anticipated and adjusted by organizations. Environmental change makes PT. Garam as an ISOE (Indonesian State-Owned Enterprises) operates in salt trading sector which profit-oriented in the first hand, should shift their nature into more socially legitimated function. Thus, become something rarely happens in the context of Indonesian‟s ISOE. The adjustment of or ganization to its environment makes PT. Garam develop a corporate communication strategy in order to survive as an organization. Based on such research puzzle, this research has an aim to understand Corporate Communication strategy conducted by PT. Garam as an ISOE which carry out a Salt Buying Programme in Madura. This research is using a qualitative study case method to explore the uniqueness about the contextual environment in which the organization operates. This research finds, PT. Garam build a relationships to get supported in the business climate. The forming of salt buying programme based on the government instruction, the organization needs an adjustment of vision and mission to carry out the programme. Environment-analysis conducted to cope with organization‟s threats, and conduct a startling market scheme, balancing between commercial and social imperatives extent the complexity of organization‟s action. Create a long term mutually interdependent relationships enforce micro-unit business to be strongly independent. Strategy implementation blusukan communication is very major communication act, to ensure social approval, when corporate secretary newly arranged are still imperfect to practice communication. Corporate communication strategy‟s na ture is flexibility, and attached with the context in where the organization operates. Keywords: strategy, corporate communication, case study, program