IRJMST Vol 8 Issue 5 [Year 2017] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print) International Research Journal of Management Science & Technology http://www.irjmst.com Page 290 Digital Marketing Plan: An Alternative Framework for Sports Products Raghavendra GS Research Scholar, BIMS, University of Mysore, Mysore Email: raghavtejeswi@gmail.com Dr. A. M. Sudhakara Director, Centre for Information Science & Technology (CIST)& Systems Manager & Head, University Computer Canter, Manasagangothri, University of Mysore Mysore-570006 Email: sudhakara.mysore@gmail.com Abstract: The usage of internet is increased very vastly. For any product business internet is open gateway of digital marketing. In many business different digital marketing channels useful to share their product and services online. Besides that they can attract the client and convert them to boost of their business. Even the social media also be a part of digital marketing. The sports federations, leagues and teams were mainly depending on television broadcasting, it was main source to generate revenues. But it is completely replaced by digital marketing. Digital marketing has tremendous possibilities to utilize and share the information of sports events. The social media transforming the sports marketing from traditional to digital. It builds strong communication between sports fans, teams and sponsors. Even smart phones make a fashionable change in sports marketing. These rapid changes in digital marketing crate many challenges on sports marketing. In this paper presents new thoughts and strategies with help of sports eco system model. Using this sports digital marketing all the concepts are differentiated individual as well as sports organizations or federations. A novel method is discussed about the digital marketing strategy of sports. This method is useful to knows the present status of digital marketing and also help to make digital marking strategy of sports. Keywords: Digital marketing, Sports marketing, Social Media Introduction: The sports marketing is a part of digital marketing, it mainly focusses on sports products, services and promotion athletes and teams. However, the relationships that exist among sports organizations and their varied consumers are more dynamic than a simple equation. Mostly the sports marketing constitutes a team or organization promoting itself through advertisements in usual and emerging avenues. Every sport marketing team try to reach the consumers with attract slogans of their sports brands. The main part of sports marketing is sell the sports products to their consumers by differentiate other products. Digital marketing is essential to businesses‘ sensation in today‘s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as product marketer must know the things. But online advertising is not enough marketers have to dig deep into today‘s vast and elaborate cross - channel world to discover the most impactful strategies required to build a thriving business.