Australian Academy of Business and Economics Review | Volume 2 • Issue 4 • October 2016 293 Australian Academy of Business and Economics Review (AABER) ISSN (Online) 2205-6726 ISSN (Print) 2205-6734 Examination of the Influence of Gender on the Use of Domestic Technologies Ayfer Aydıner Boylu 1 , Gülay Günay 2 and Nihan Gürsoy 1 1 Department of Family and Consumer Sciences, Faculty of Economics and Administrative Sciences, Hacettepe University, Ankara, Turkey, 2 Department of Social Work, Faculty of Economics and Administrative Sciences, Karabük University, Karabük, Turkey 1. Introduction Gender identity still plays an important role in performing household chores (Butler, 1990; Jackson and Scott, 2002). Therefore, domestic technologies represent one of the essential indicators of traditional gender roles (Cockburn and Ormrod, 1993; Wajcman, 1991a; 2004). Individuals also show their gender identities through the daily use of the domestic technologies. The concept of gender appearing by the social-cultural aspect in the daily use of domestic technologies, highlights the role and responsibilities of woman and man, and includes hints on how the society perceives us, how it wants us to behave and what it expects from us (Zeybekoğlu Dündar, 2012). These roles and responsibilities expected are known by every individual of that society (Richard and Lamm, 1995). It is seen in the literature that gender is related to domestic technology, and a large part of the domestic technologies are designed over the acceptance of woman should work as home workers (Kocabıçak, 2004; Sundin, 1995; Grint and Woolgar, 1997; Gill and Grint, 1995; Wajcman, 1991b; Webster, 1996). This view can be explained by the exchange and bargaining theory suggesting that the relative share of resources within households has an important influence on how time will be allocated among household members. These theories predict that the person contributing more financial resources will do less domestic labor (Bittman et al., 2004). According to the traditional gender roles, it is the men who generally seen as the breadwinner and are responsible of earning money. As a result the housewife’s financial dependence on the male provider, and not her gender per se, is responsible for the traditional sexual division of domestic labor (Bergmann, 1986). Indeed, in the post-industrial revolution period, technology entering into the house has made an effect on the re-distribution of the economic roles, caused the economic activities of women to be Abstract Gender involves clues regarding the social roles and responsibilities of women and men. Given the relationship between the concepts of gender and technology, women, who are considered as the laborers of the domestic production process, constitute the largest group that use domestic technologies. This study was carried out to analyze the influence of gender on the use of domestic technologies. The study includes participation’s (177 married men) demographic variables such as age, working status, education, and spouses working status. Chi- square test, Kruskal–Wallis H-test, and Mann–Whitney U-test were used in data analysis. Those who were the age of 46 and over (39.0%), those who had a job (88.1%), those who had a non-working spouse (71.2%), and those who graduated from high school (35.0%) ranked the first. The results of this study show that cooker was the technology the male participants use the most. Keywords: Gender; Technology; Domestic Technologies; Social Roles; Social Responsibilities; Work Sharing