IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 6. Ver. II. (June. 2018), PP 01-04 www.iosrjournals.org DOI: 10.9790/487X-2006020104 www.iosrjournals.org 1 | Page A Review on New Research Methodology Adopted In the Field Of Retail Management Gautam Rudra 1 Shakil Anwar Siddique 1 Dr. Rumna Bhatacharaya 2 1. St. Xavier’s College, Ranchi 2. ICFAI University, Jharkhand Corresponding Author: Gautam Rudra Abstract: Today Retail Management is considered as the modern aspects of business. Many to bands are already opening their retail chain store or planning to do so in the near future. The business environment is also driving these organized sectors to consider the retail establishments. There are many factors which not before todays are make as important. These factors are very crucial to extract the data’s of various types relate with the retail management sectors. These factors are very crucial to extract the data’s of various types relate with the retail management sectors. In recent days certain shifts are recognized in the research areas as well as in the research subjects. So the focus of the researcher is to develop a comprehensive approach within the research format which not only relate with the collection of data but also try to understand the psychological behavioral aspects of the consumers. The influence generating factor are also considered by the modern researchers to establish their hypothesis include all the operational areas of retail management. Keywords: Retail, Visual Merchandising, Consumer, Supply Chain Management, Logistics --------------------------------------------------------------------------------------------------------------------------------------- Date of Submission: 24-05-2018 Date of acceptance: 8-06-2018 --------------------------------------------------------------------------------------------------------------------------------------- I Introduction The area of retail is considered as the modern area of marketing. In the research prospective there are vast areas of interest. For the contemporary research all the areas are not able to consider and with the conventional research of data collection and analyze is not enough to solve the problem. In modern research technique like observation, practical data approach, periodical review, use of information technology is an integral part of it. In the modern research several new concepts are also consider as important for the effective and efficient management of this sector’s operation. In the present day’s business aspects retail and e-commerce is occupying an important place. In India growth of retail is considered as the fastest growing industry and generating highest employment generation capacity. Presently retail is growing at the rate of 15% per annum (capital market | Mumbai | January 11, 2018) with the potential to provide Jobs. Today retail is considered as the most challenging job with highest number of product accumulation and most modern techniques are incorporate for efficient operation as well as aiming customer satisfaction angle. Retail managers find themselves in a position to deliver managerial prospective in all the fields of management. So knowledge as well as business development is the key factors before them. Continuous research is going on at every field of management associated with the retail industry. The contemporary techniques are converted to modern techniques and areas of research are also finds new dimensions. There are many things in the retail industry are based on certain assumptions and observations but today this totally converted into practical based psychological systems to define the objectives of footfalls and conversations of business. Several areas are considered as the key area of research where real changes are there and old school of thoughts are considered as obsolete and new thoughts and new techniques are inducted for conduction of more accurate and authentic research results. On the other hand there are various other factors are developed in relation to the retail sector. This new factors are considered for the research in the new management thoughts. So research in these areas really need of the hour. II Methodology For the study, Secondary data were analyzed and used to know the methodology adopted in the field of retail. Secondary data comprehensive review of existing literature, i.e., Journals, Books, Magazines, Internet, and Newspapers was undertaken to know the New Research Methodology adopted in the field of Retail Management. Proposed Research on - Different factors of behavioral and qualitative system of visual merchandising orientation Here we are discussing the research factors which have changed its dimensions in the new environment.