Carbon & Leder: State-of-the-Art Design Evaluation 1 THIS PAPER IS “IN PRESS” (Thexis 2/2007) Design Evaluation: From Typical Problems to State-of-the-Art Solutions by Claus-Christian Carbon* and Helmut Leder Faculty of Psychology Department of Psychological Basic Research University of Vienna Liebiggasse 5 1010 Vienna, Austria * corresponding author: Tel: +43 1 4277-47921 e-mail: ccc@experimental-psychology.com Keywords: design evaluation, consumer products, innovativeness, liking, appreciation, dynamic testing, cognitive processing, prediction, preferences, acceptance