Challenges of collaborative governance in the sharing economy: The
case of free-floating bike sharing in Shanghai
Yuge Ma
a
, Jing Lan
b, *
, Thomas Thornton
a
, Diana Mangalagiu
a, c
, Dajian Zhu
b
a
Environmental Change Institute, University of Oxford, UK
b
School of Economics and Management, Tongji University, China
c
NEOMA Business School, 76130 Mont-Saint-Aignan, France
article info
Article history:
Received 1 December 2017
Received in revised form
16 March 2018
Accepted 19 June 2018
Available online 21 June 2018
Keywords:
Collaborative governance
Sustainability
Urban
Sharing economy
Free-floating bike sharing
abstract
Most sharing mobility business models promise green and affordable transport in cities. However, their
rapid scale-up processes have often caused significant disruption and stresses to urban governance. Free-
floating bike sharing (FFBS) is highly-touted in Shanghai as a means to bring biking habits back to an
overly car-congested city. Despite substantially changing the behaviour of Shanghai citizens to adopt
shared bikes within a short period of time (2016e2017), the FFBS has hit a threshold of oversupply,
under-distribution and user misbehaviour problems, which endanger the environmental and social
sustainability of innovative urban mobility schemes. In this paper, we focus on the FFBS case study and
examine how commercial, political and social actors interact in addressing the emerging public problems
in the FFBS scale-up process from a collaborative governance perspective. We find that the lack of
recognition and integration of new social actors, such as user groups, as agents in the scheme are key
obstacles to a fully-functioning government-business-society collaborative regime. We argue that this
hindrance is a function of the existing socio-economic relations within the city. Our results suggest that
the city's government needs to be more agile to accommodate, nurture and integrate emerging social
actors as governance partners in the sharing economy, in order to ensure its efficacy, resilience and
sustainability. We propose an alternative governance model to improve the effectiveness of the collab-
orative governance regime towards urban sustainability through engaging the society in better and
smarter ways in the sharing economy.
© 2018 Elsevier Ltd. All rights reserved.
1. Introduction
Sharing is a foundational currency of social capital (Putnam,
1993) and among the oldest values and means of exchange in hu-
man society (Belk, 2010, 2014). Digital technologies and commer-
cial capital have enabled the sharing economy to mediate sharing in
new and enhanced ways through digital platforms (Sundararajan,
2016; Ritzer, 2015). As the sharing economy develops and scales
up in more cities and crucial urban sectors (i.e., transport, housing,
food), the level and complexity of tensions between sharing prac-
tices, current socio-economic systems and urban infrastructures
increase. While the overall impact of the sharing economy in urban
systems is still evolving, city governments have welcomed it as an
injection of external investment and capacity into critical services,
but have to a large extent failed to recognise and address the
negative effects spawned by it (Davidson and Infranca, 2015).
Due to rapid urbanisation and high material consumption, cities
have huge impacts on global greenhouse gas emissions (Kennedy
et al., 2015). The recent rise of the internet-based sharing econ-
omy has triggered transformative changes in living patterns in
modern cities. Particularly, the sharing mobility sector, aligned with
the government strategies of clean and smart cities, promises an
eco-friendlier, more accessible and inclusive transport for urban
residents (Cohen and Kietzmann, 2014; Manzi and Saibene, 2017).
Yet, the scale-up of the sharing mobility business models may
generate negative trade-offs, including potential exacerbation of
travel demand, abuse of public spaces, deepening of social in-
equalities and platform monopolies, undermining long-term
environmental and social sustainability in cities (Frenken and
Schor, 2017). Left unaddressed, these trade-offs risk becoming
crippling contradictions to the potential of the sharing economy in
promoting urban transformations to sustainability. Indeed, the
* Corresponding author. Tel.: 086 18101912837.
E-mail address: pooher2222@163.com (J. Lan).
Contents lists available at ScienceDirect
Journal of Cleaner Production
journal homepage: www.elsevier.com/locate/jclepro
https://doi.org/10.1016/j.jclepro.2018.06.213
0959-6526/© 2018 Elsevier Ltd. All rights reserved.
Journal of Cleaner Production 197 (2018) 356e365