Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rgfm20 Download by: [University of Navarra] Date: 20 December 2017, At: 07:48 Journal of Global Fashion Marketing Bridging Fashion and Marketing ISSN: 2093-2685 (Print) 2325-4483 (Online) Journal homepage: http://www.tandfonline.com/loi/rgfm20 Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors Patricia SanMiguel & Teresa Sádaba To cite this article: Patricia SanMiguel & Teresa Sádaba (2017): Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors, Journal of Global Fashion Marketing, DOI: 10.1080/20932685.2017.1399082 To link to this article: https://doi.org/10.1080/20932685.2017.1399082 Published online: 18 Dec 2017. Submit your article to this journal View related articles View Crossmark data