1 Table of Contents 1-2 Nestle: The Infant Formula Controversy ............................................................................................................... 2 1-3 Coke & Pepsi Learn to compete in India ................................................................................................................ 8 1-4 Marketing Microwave Ovens to a New Market Segment .............................................................................. 17 2-1 The Not-So-Wonderful world of Euro Disney- Things are better now at Disneyland resort Paris. ....................................................................................................................................................................................................... 26 CASE 2-2: Cultural Norms, Fair & Lovely, and Advertising .................................................................................. 34 2-3 Starnes-Brenner Machine Tool Company: to Bribe or Not to Bribe? ....................................................... 43 2-4 Ethics and Airbus ........................................................................................................................................................... 47 CASE 2-7 McDonald’s and Obesity.................................................................................................................................. 51 3-3 Easycar.com ..................................................................................................................................................................... 55 4-4 national Office Machine Motivating Japanese Sales People: Straight Salary or compensation? ... 64